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Vol 18, No 2 (2020): Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi; Oktober 2020 - April 2021 WORDS OF MOUTH (WOM) SEBAGAI PENENTU KEPUTUSAN PEMBELIAN (SEBUAH STUDI LITERATUR) Abstract  PDF
Buchori Buchori
 
Vol 18, No 1 (2020): Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi; April 2020 - Oktober 2020 PENGARUH ONLINE CONSUMER REVIEW DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI MARKETPLACE SHOPEE Abstract  PDF
Ardiansyah Halim, Maria Josephine Tyra
 
Vol 18, No 1 (2020): Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi; April 2020 - Oktober 2020 PENGARUH HARGA DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK MAKE OVER DI KOTA YOGYAKARTA Abstract  PDF
Alien Novi Ngesti
 
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