Adopsi Aplikasi Berbasis Android

Dyah Sugandini, Aprilivianto Aprilivianto, Bela Yudha Darasta

Abstract


This study aims to analyze the relative advantages, ease and visibility of the adoption of Android-based applications. The sample of this research is consumers who have used Android-based applications with a total of 100 respondents. Data were analyzed using descriptive statistics with the SPSS program. The results of this study indicate that the relative advantage, ease and visibility of the adoption of Android-based applications. Shows a high average answer. So it can be concluded that the relative advantages, ease and visibility of the adoption of Android-based applications can be used for further research related to the adoption of Android-based applications.


Keywords


Android, Keunggulan Relatif, Kemudahan dan Keterlihatan

Full Text:

PDF

References


Aghdaie, S. F., Piraman, A., & Fathi, S. (2011). “An analysis of factors affecting the consumer's attitude of trust and their impact on internet purchasing behaviour”. International Journal of Business and Social Science. Pp. 147-158.

Ahmed, E.-K. (2012). “Consumer behavior differences between developed and developing countries”. Retrieved from We are development Website: http://wearedevelopment.net/2011/11/01/10-consumer-behavior-differences-between-developed-anddeveloping-countries

Chong, A.Y.L., Ooi, K.B., Lin, B., & Bao., H. J. (2012). “An empirical analysis of the determinants of 3G adoption in China”. Computer and Hum. Behavior, 28: 360-369.

Davis, F. D., (1989). “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology”. Management Information Systems Quarterly Vol. 13(3), pp. 319-340.

De Silva, H., Ratnadiwakara, D., & Zainudeen, A. (2011). “Social influence in mobile phone adoption: Evidence from the bottom of the pyramid in emerging Asia”. Information Technology. Int. Dev., 7: 1-18. DOI: 10.1016/S2212-5671(16)00054-X

Hana, B.-S., Mike, M., & Parvaneh, N. (2012). “E-Commerce is the next frontier in global expansion”. New York: ATKearney. Retrieved from Arkearney website.

Hernandez, B., Jimenez, J., & Martın, M. J. (2011). “Age, gender and income: do they really moderate online shopping behaviour?” Online Information Review, 36(1), 113-133.

Kim, H., & Song, J. (2010). “The quality of word-of mouth in the online shopping mall”. Journal of Research in Interactive Marketing. Vol. 4(4), pp. 376-390.

Kim, J., Ma, Y.J., & Park, J. (2009). “Are US consumers ready to adopt mobile technology for fashion goods?: An integrated theoretical approach”. Journal of Fashion Marketing Management, 13: 215-230.

Kim, K.K., Shin, H.K., & Kim, B. (2011). “The role of psychological traits and social factors in using new mobile communication services”. Electronic Commerce Res. Appl, 10: 408-417.

Kit Yeng Sina, Abdullah Osmanb, Shahrul Nizam Salahuddinc, Safizal Abdullaha, Yi Jin Limd, Choon Ling Sima. “Relative Advantage and Competitive Pressure towards Implementation of Ecommerce: Overview of Small and Medium Enterprises (SMEs)”. Article in Procedia Economics and Finance • December 2016

Ko, E., Kim, E.Y., & Lee, E.K. (2009). “Modeling consumer adoption of mobile shopping for fashion products in Korea”. Psychology Marketing, 26: 669-687.

Lai, E., & Wang, Z., (2012). “An empirical research on factors affecting customer purchasing behavior tendency during online shopping”. Institute of Electrical and Electronics Engineers. pp. 583-586.

Lertwongsatien, C., & Wongpinunwatana, N. (2003). “E-commerce adoption in Thailand: An empirical study of small and medium enterprises (SMEs)”. Journal of Global Information Technology Management, 6(3), 67-83

Liao, C., To, P.-L., & Liu, C.-C., (2013). “A motivational model of blog usage”. Online Information Review. Vol. 37(4), pp. 620-637.

Liao, C.H., C.W. Tsou., & M.F. Huang. (2007). “Factors influencing the usage of 3G mobile services in Taiwan”. Online Inform Review, 31: 759-774.

Lim, Y. J ., Osman, A., Salahuddin, S. N., Romle, A. R., & Abdullah, S. (2016). “Factors influencing online shopping behavior: the mediating role of purchase intention”. 7th International Economics & Business Management Conference, 5th & 6th October 2015. Procedia Economics and Finance. Vol. 35, pp. 401–410. www.sciencedirect.com. doi: 10.1016/S2212-5671(16)00050-2.

Liu, S. Q., & Mattila, A. S. (2017). “Airbnb: Online targeted advertising, sense of power, and consumer decisions”. International Journal of Hospitality Management, 60, 33–41.

Mardikyan, S., Besiroglu, B., & Uzmaya, G. (2012). “Behavioral intention towards the use of 3G technology”. Commun. IBIMA, Vol. 2012. 10.5171/2012.622123

Min, S., So, K. K. F., &Jeong, M. (2018). “Consumer Adoption of the Uber Mobile Application: Insights from Diffusion of Innovation Theory and Technology Acceptance Model”. Journal of Travel & Tourism Marketing. DOI: 10.1080/10548408.2018.1507866.

Nassuora, A.B. (2013). “Understanding factors affecting the adoption of M-commerce by consumers”. Journal of Applied Science, 13: 913-918.

Ndubisi, N. O., & Jantan, M. (2003). “Evaluating IS usage in Malaysian small and medium-sized firms using the Technology Acceptance Model”. Logistic Information Management, 16(6), 440-450.

Nysveen, H., Pedersen, P.E., &Thorbjørnsen, H. (2005). “Explaining intention to use mobile chat services: moderating effects of gender”. Journal of Consumer Marketing, Vol. 22, No. 5, pp.247–256.

Pandit, R., & Upadhyay, D. (2012). “Consumer perception towards 3G mobile technologies”. Management, 1: 43-44.

Premkumar, G., & Ramamurthy, K. (1995). “The role of organizational and inter-organizational factors on decision mode for adoption of interorganizational systems”. Decision Sciences, 26(3), 303-336.

Rauniar, R., Rawski, G., Yang, J., & Johnson, B. (2014). “Technology acceptance model (TAM) and social media usage: An empirical study on Facebook”. Journal of Enterprise Information Management, Vol. 27, pp.6–30.

Raza, S. A., Umer, A., &Shah, N. (2017). “New determinants of ease of use and perceived usefulness for mobile banking adoption”. International Journal of Electronic Customer Relationship Management. Volume11(1), pp: 44-57. DOI:10.1504/IJECRM.2017.086751

Rogers, E. M. (2010). Diffusion of Innovations. New York: Free Press

Schierz, P.G., Schilke, O., & Wirtz, B.W. (2010). “Understanding consumer acceptance of mobile payment services: An empirical analysis. Electron”. Commerce Res. Applic, 9: 209-216.

Seyal, A. H., & Rahman, M. N. A. (2003). “A preliminary investigation of e-commerce adoption in small & medium enterprises in Brunei”. Journal ofGlobal Information Technology Management, 6(2), 6-26.

Sin, K. Y., Osman, A., Salahuddin, S. N., Abdullah, S., Lim, Y. J., & Sim, C. L. ( 2016). “Relative Advantage and Competitive Pressure towards Implementation of E-commerce: Overview of Small and Medium Enterprises (SMEs)”. Procedia Economics and Finance. 35, pp. 434 – 443. www.sciencedirect.com

So, K. K. F., Oh, H., & Min, S. (2018). “Motivations and constraints of Airbnb consumers:

Findings from a mixed-methods approach”. Tourism Management, 67, 224–236.

Soh, C., Mah, Q. Y., Gan, F. J., Chew, D., & Reid, E. (1997). “The use of the Internet for business: The experience of early adopters in Singapore”. Internet Research: Electronic Networking Applications and Policy, 7(3), 217-228.

Suki, N.M. (2012). “Third generation (3G) mobile service acceptance: Evidence from Malaysia”. Africa Journal of Bussines Management, 6: 5165-5171.

Tan, M., & Teo, T. S. (2000). “Factors influencing the adoption of Internet banking”. Journal of the Association for Information Systems, 1 (5), pp. 1–42.

Tornatzky, L. G., & Klein, K. J. (1982). “Innovation characteristics and innovation adoption implementation: A meta-analysis of findings”. IEEE Transactionson Engineering Management, 29(1), 28-45.

Vatanparast, R. (2010). “Mobile service adoption optimization: A case study”. International Journal of Mobile Marketing, 5: 57-74.

Venkatesh, V., & Davis, F.D. (2000). “A theoretical extension of the technology acceptance model: four longitudinal field studies”. Management Science, Vol. 46, No. 2, pp.186– 204.

Viehland, D., & Leong, R.S.Y. (2010). “Consumer willingness to use and pay for mobile payment services”. International Journal of Principles Application Information Science Technology, 3: 35-46.

Yan, A., Nor, K. M.D-E., Abu-Shanab., & Sutanonpaiboon, J. ( 2009). “Factors that affect mobile telephone users to use mobile payment solution”. Journal of Economy Management, 3: 37-49.

Zhu, G., So, K. K. F., & Hudson, S. (2017). “Inside the sharing economy: Understanding consumer motivations behind the adoption of mobile applications”. International Journal of Contemporary Hospitality Management, 29(9), 2218–2239.




DOI: https://doi.org/10.31315/eksos.v2i2.4165

Refbacks

  • There are currently no refbacks.


Creative Commons License
eksos LPPM by http://jurnal.upnyk.ac.id/index.php/eksoslppm is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
View My Stats