Loyalitas Pada Wisata Heritage: Studi Kasus Pada Wisatawan Candi Prambanan
Abstract
This study aims to see the loyalty of tourists in the Prambanan temple in Yogyakarta as one of the Heritage tours, using respondents from foreign tourists and domestic tourists. The number of samples used in this study were 100 respondents. Data were analyzed using descriptive statistics with the SPSS program. The results of this study indicate that the loyalty of tourists as indicated by e_WOM, willingness to recommend and intention to visit again shows a high average answer. So it can be seen that tourists who visit Prambanan Temple have high loyalty to this tourist destination.
Keywords
Full Text:
PDFReferences
Almeida-Santana, A., Moreno-Gil, S. (2018). “Understanding tourism loyalty: Horizontal vs destination loyalty”. Tourism Management. Vol. 65,pp. 245–255.
Andreassen, T., Lindestad, B. (1998). “Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise”. Int. J. Serv. Ind. Manag. Vol 9, pp. 7–23.
Arvin, M., & Andisheh, M. (2013). “The impact of services quality on tourist loyalty in Malaysia tourism industry”. International Journal of Innovative Ideas. Vol. 13, p. 1-19.
Back, K.-J. (2005). “The effects of image congruence on customers’ brand loyalty in the upper middle-class hotel industry”. J. Hosp. Tour. Res.Vol. 29, pp. 448–467.
Bigné, J.E., Sanchez, M.I., & Sanchez, J. (2001). “Tourism image, evaluation variables and after purchase behaviour: Inter-relationship”. Tourism Management. Vol. 22, pp. 607–616.
Buttle, F. A. (1998). “Word of mouth: understanding and managing referral marketing”. Journal of Strategic Marketing. Vol. 6(3), pp. 241 - 254.
Carbone, F. (2016). “An insight into cultural Heritage management of tourism destinations”. Eur. J. Tour. Res. Vol. 14, pp. 75–91.
Chami, M. F. (2018). “Tourist Touching Loyalty in Cultural Heritage Sites in Tanzania: A Case Of Zanzibar Stone Town, Zanzibar Island”. International Journal of Economics, Business and Management Research. Vol. 2, No. 04, Page 306. ISSN: 2456-7760. www.ijebmr.com.
Crick, A.P. (2003). “Internal marketing of attitudes in Caribbean tourism”. International Journal of Contemporary Hospitality Management. Vol. 15(3), pp. 161-166.
Dick, A.S., & Basu, K. (1994). “Customer loyalty: Toward an integrated conceptual framework”. J. Acad. Mark. Sci. Vol. 22, pp. 99–113.
Haque, A., & Khan, A. H. (2013). “Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia”. Proceedings of 3rd Asia-Pacific Business Research Conference. Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
Hu, Y. H., Cheng, C., Chiu, S. I., & Hong, F. Y. (2011). “A study of customer satisfaction, customer loyalty and quality attributes in Taiwan's Medical Service Industry”. African Journal of Business Management. 5 (1): 187-195.
Huang, S., & Hsu, C.H. (2009). “Effects of travel motivation, past experience, perceived constraint, and attitude on revisit intention”. J. Travel Res. Vol. 48, pp. 29–44.
Lee, T. H. (2009). “A structural model to examine how destination image, attitude, and motivation affect the future behavior of tourists”. Leisure Sciences, 31: 215–236.
Lindgreen, A., & Vanhamme, J. (2005). “Viral marketing: the use of surprise”. In Advances in Electronic Marketing, Clarke, I. and Flaherty, T.B. (Eds.) Hershey, PA: Idea Group Publishing, 122-138.
Litvin, S. W., Goldsmith, R. E., & Pan, B (2008). “Electronic Word-of-Mouth in Hospitality and Tourism Management”. Tourism Management. Vol. 29(3), pp. 458-468. DOI: 10.1016/j.tourman.2007.05.011
Morgan, N., Pritchard, A. & Piggott, R. (2003). “Destination branding and the role of the stakeholders: the case of New Zealand”. Journal of Vacation Marketing. Vol. 9, pp. 285–299.
Oliver, R. L. (2014). “Satisfaction: A behavioral perspective on the consumer”. Routledge: London, UK, 2014.
Oliver, R.L. (1999). “Whence consumer loyalty?” J. Mark. Vol. 3, pp. 33–44.
O'Neill, M., Palmer, A., & Charters, S. (2002). “Wine production as a service experience –The effects of service quality on wine sales”. Journal of Services Marketing. Vol. 16 (4), pp. 342–62.
Oppermann,. (2000). “ Management. Tourism destination loyalty”. Journal of Travel Research. Vol. 39, pp. 78–84. htps://doi.org/10.1177/004728750003900110
Poria, Y., Butler, R., & Airey, D. (2004). “Links between tourists, Heritage, and reasons for visiting Heritage sites”. J. Travel Res. Vol. 43, pp. 19–28.
Prados, B., Gutiérrez-Castillo, M. L., & Barrio-Garcí, S.D. (2019). “The Development of Loyalty to Earthen Defensive Heritage as a Key Factor in Sustainable Preventive Conservation”. Sustainability. Vol. 11(3516):1-19. DOI: 10.3390/su11133516.
Radder, L., & Han, X. (2013). “Perceived quality, visitor satisfaction and conative loyalty in the South African Heritage museums”. International Business & Economics Research Journal. Vol. 12, Number 101261-1272 DOI: 10.19030/iber.v12i10.8135
Rajesh, R. (2013). “Impact of tourist perceptions, destination image and tourist satisfaction on destination loyalty: A conceptual model”. PASOS. Revista de Turismo y Patrimonio Cultural. Vol. 11 (3), pp. 67-78.
Remoaldo, P. C., Ribeiro, J. C., Vareiro, L., & Santos, J. F. (2014). “Tourists’ perceptions of world Heritage destinations: The case of Guimarães (Portugal)”. Tourism & Hospitality Research, 14(4), 206-218. doi:10.1177/1467358414541457
Shanka, T., Ali-Knight, J., & Pope, J. (2002). “Intrastate travel experiences of international students and their perceptions of Western Australia as a tourist destination”. Tourism and Hospitality Research. Vol. 3 (3), 245-256.
Litvin, S. W., Goldsmith, R. E., & Pan, B (2007). “Electronic Word-of-Mouth in Hospitality and Tourism Management”. Tourism Management. DOI: 10.1016/ Tourism Management.2007.05.011
Sugandini, D. (2003).”Anteseden loyalitas konsumen pada industry perhotelan (studi pada hotel berbintang di Daerah Istimewa Yogyakarta”. Wahana, Vol. 6 (2), pp. 181–200.
Sugandini, D., Effendi, M. I., Aribowo, A. S., & Utami, Y.S. (2018). “Marketing Strategy on Community Based Tourism in Special Region of Yogyakarta”. Journal of Environmental
Management and Tourism. [S.l.], Vol. 9, no. 4, pp. 733-743, DOI: https://doi.org/10.14505//jemt.v9.4(28).06.
Susilowati, C., Sugandini, D. (2018). “perceived value, eword-of-mouth, traditional word-of mouth, and perceived quality to destination image of vacation tourists”. Review of Integrative Business and Economics Research. Vol. 7(s1), pp: 312-321
Valle, P. O., Silva, J. A., Mendes, J., & Guerreiro, M. (2006). “Tourist satisfaction and destination loyalty intention: A structural and categorical analysis”. International Journal of Business Science and Applied Management. Vol. 1 (1), pp. 25-44
Vinh, N. Q., & Long, N. L. (2013). T”he relationship among expectation, satisfaction and loyalty of visitor to Hanoi, Vietnam”. Journal of Global of Management. Vol. 5 (1), pp. 30-43.
Westbrook, R. A. (1987). ”Product/consumption-based affective responses and postpurchase processes”. Journal of Marketing Research, 24 (3), 258-270.
Yuksel, A., Fisun, Y., & Yasin, B. (2010). “Destination attachment: Effects on customer satisfaction and cognitive, afective and conative loyalty”. Tourism Management. Vol. 31, Issue 2, April 2010, Pages 274-284. https://doi.org/10.1016/j.tourman.2009.03.007
Zhang, H., Fu, X., Cai, L.A., & Lu, L. (2014). “Destination image and tourist loyalty: A meta-analysis”. Tourism Management. Volume 40, February 2014, Pages 213-223. https://doi.org/10.1016/j.tourman.2013.06.006
DOI: https://doi.org/10.31315/eksos.v2i2.4166
Refbacks
- There are currently no refbacks.
eksos LPPM by http://jurnal.upnyk.ac.id/index.php/eksoslppm is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
View My Stats