Factors Affecting E-Scooter Sharing Purchase Intention: An Analysis Using Unified Theory of Acceptance and Use of Technology 2 (UTAUT2)

Belinda Azzahra Irwan Putri, Farhan Atha, Fathiyya Rizka, Rizki Amalia, Shafira Husna


Transportation uses a significant amount of energy and burns most of the world energy consumers. As a result, it gives effect to the environment, such as air pollution in the forms of carbon dioxide, carbon monoxide, nitrogen oxide, hydrocarbons or volatile organic compounds, and particulate matter. Those compounds contribute a phenomenon called global warming. Within the transportation sector, road transport is the largest contributor to global warming. To cope with global warming, environmental regulations in developed countries are trying to reduce the individual vehicle's emissions. However, this has been counterbalanced by an increase in the number of vehicles and increased use of each vehicle. Therefore, micro-mobility may alleviate several challenges facing big cities today and offer more sustainable urban transportation. This research utilizes the framework of the UTAUT2 to identify and build a quantitative approach to identify factors related to the purchase intention factors of e-scooter sharing. The 200 respondents' field data were collected in Jakarta Metropolitan Area (Jabodetabek) as a rapid increase in pollution level. The linear regression study revealed that the consumers' purchase intention of e-scooter sharing is shaped by seven main factors: performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, price value, and habit. Those factors can explain 81 percent of the field data. Moreover, a brief recommendation for related stakeholders based on the research result is proposed to increase the adoption of e-scooter sharing. The practical implication resulted from this analysis are suggested policy measures the e-scooter sharing environmentally impact potency and strengthening circular economy as a part of green economy achievement in the communities.


Behavioral Intention, Circular Economy, E-Scooter Sharing, and Jakarta

Full Text:



International Energy Agency, “World Energy Outlook 2018,” 2018. https://webstore.iea.org/download/direct/2375 (accessed Nov. 02, 2020).

N. Unger, D. T. Shindell, and J. S. Wang, “Climate forcing by the on-road transportation and power generation sectors,” Atmospheric Environment, vol. 43, no. 19, pp. 3077–3085, Jun. 2009, doi: 10.1016/j.atmosenv.2009.03.021.

S. A. SHAHEEN and T.H.E. LIPMAN, “REDUCING GREENHOUSE EMISSIONS AND FUEL CONSUMPTION,” IATSS Research, vol. 31, no. 1, pp. 6–20, 2007, doi: 10.1016/s0386-1112(14)60179-5.

T. Eccarius and C.-C. Lu, “Adoption intentions for micro-mobility – Insights from electric scooter sharing in Taiwan,” Transportation Research Part D: Transport and Environment, vol. 84, p. 102327, Jul. 2020, doi: 10.1016/j.trd.2020.102327.

B. Peter, “The Future of Genetics At Our Doorstep,” The ASHA Leader, vol. 17, no. 11, pp. 16–19, Sep. 2012, doi: 10.1044/leader.ftr3.17112012.16.

S. Susan and A. Cohen, “Shared Micromoblity Policy Toolkit: Docked and Dockless Bike and Scooter Sharing,” Escholarship.org, 2019, doi: 10.7922/G2TH8JW7.

D. Banister, Transport policy and the environment. London ; New York, N.Y.: E & Fn Spon, 1998.

M. Patel, “Global car sales 1990-2018 | Statista,” Statista, 2018. https://www.statista.com/statistics/200002/international-car-sales-since-1990/.

BPS Provinsi DKI Jakarta, STATISTIK TRANSPORTASI DKI JAKARTA 2017. Jakarta: Badan Pusat Statistik Provinsi DKI Jakarta, 2018.

B. Moya-Gómez and J. C. García-Palomares, “The impacts of congestion on automobile accessibility. What happens in large European cities?,” Journal of Transport Geography, vol. 62, pp. 148–159, Jun. 2017, doi: 10.1016/j.jtrangeo.2017.05.014.

K. Zhang and S. Batterman, “Air pollution and health risks due to vehicle traffic,” Science of The Total Environment, vol. 450–451, pp. 307–316, Apr. 2013, doi: 10.1016/j.scitotenv.2013.01.074.

World Health Organization, “Ambient air pollution: Health impacts,” World Health Organization, Sep. 2018, doi: /entity/air pollution/ambient/health-impacts/en/index.html.

A. Faghih-Imani, S. Anowar, E. J. Miller, and N. Eluru, “Hail a cab or ride a bike? A travel time comparison of taxi and bicycle-sharing systems in New York City,” Transportation Research Part A: Policy and Practice, vol. 101, pp. 11–21, Jul. 2017, doi: 10.1016/j.tra.2017.05.006.

J. Zacharias and Q. Sheng, “Why Cycling in 2007 Was Faster than Being Driven in 2017 in Tianjin,” Journal of Traffic and Transportation Engineering, vol. 7, no. 1, Feb. 2019, doi: 10.17265/2328-2142/2019.01.001.

D. Schellong, P. Sadek, C. Schaetzberger, and T. Barrack, “The Promise and Pitfalls of E-Scooter Sharing,” France FR, May 16, 2019. https://www.bcg.com/fr-fr/publications/2019/promise-pitfalls-e-scooter-sharing.aspx (accessed Nov. 02, 2020).

C. Hardt and K. Bogenberger, “Usage of e-Scooters in Urban Environments,” Transportation Research Procedia, vol. 37, pp. 155–162, 2019, doi: 10.1016/j.trpro.2018.12.178.

I. D’Adamo, “Adopting a Circular Economy: Current Practices and Future Perspectives,” Social Sciences, vol. 8, no. 12, p. 328, Dec. 2019, doi: 10.3390/socsci8120328.

P. Ghisellini, C. Cialani, and S. Ulgiati, “A review on circular economy: the expected transition to a balanced interplay of environmental and economic systems,” Journal of Cleaner Production, vol. 114, pp. 11–32, Feb. 2016, doi: 10.1016/j.jclepro.2015.09.007.

T. T. Pham et al., “Industry 4.0 to Accelerate the Circular Economy: A Case Study of Electric Scooter Sharing,” Sustainability, vol. 11, no. 23, p. 6661, Nov. 2019, doi: 10.3390/su11236661.

V. Venkatesh, J. Y. L. Thong, and X. Xu, “Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology,” MIS Quarterly, vol. 36, no. 1, p. 157, 2012, doi: 10.2307/41410412.

V. Venkatesh, M. G. Morris, G. B. Davis, and F. D. Davis, “User Acceptance of Information Technology: Toward a Unified View,” MIS Quarterly, vol. 27, no. 3, pp. 425–478, 2003, doi: 10.2307/30036540.

R. M. Ryan and E. L. Deci, “Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.,” American Psychologist, vol. 55, no. 1, pp. 68–78, 2000, doi: 10.1037/0003-066x.55.1.68.

H.-S. Chen, B.-K. Tsai, and C.-M. Hsieh, “Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle,” Sustainability, vol. 9, no. 8, p. 1447, Aug. 2017, doi: 10.3390/su9081447.

A. Mentaya et al., “Faktor-Faktor Yang Berpengaruh Terhadap Penerimaan Aplikasi Brilian Dengan Model UTAUT,” JSIKA, vol. 4, no. 2, p. 661, 2015, Accessed: Nov. 02, 2020. [Online].

A. Sayigh, “WITHDRAWN: Worldwide progress in renewable energy,” Renewable Energy, Nov. 2009, doi: 10.1016/j.renene.2008.12.025.

M. Giorgino, E. Supino, and F. Barnabè, “Corporate Disclosure, Materiality, and Integrated Report: An Event Study Analysis,” Sustainability, vol. 9, no. 12, p. 2182, Nov. 2017, doi: 10.3390/su9122182.

W. Ma, M. de Jong, M. de Bruijne, and D. Schraven, “Economic city branding and stakeholder involvement in China: Attempt of a medium-sized city to trigger industrial transformation,” Cities, vol. 105, p. 102754, Oct. 2020, doi: 10.1016/j.cities.2020.102754.

“Failure of Shaft from an Electric Goods Lift,” ASM Failure Analysis Case Histories: Material Handling Equipment, 2019, doi: 10.31399/asm.fach.matlhand.c9001467.

P.-T. Chen, D.-J. Shen, C.-J. Yang, and K. D. Huang, “Development of a Hybrid Electric Motorcycle that Accords Energy Efficiency and Controllability via an Inverse Differential Gear and Power Mode Switching Control,” Applied Sciences, vol. 9, no. 9, p. 1787, Apr. 2019, doi: 10.3390/app9091787.

R. Cervero and C. Sullivan, “Green TODs: marrying transit-oriented development and green urbanism,” International Journal of Sustainable Development & World Ecology, vol. 18, no. 3, pp. 210–218, Jun. 2011, doi: 10.1080/13504509.2011.570801.

A. K. Aggarwal, A. A. Syed, and S. Garg, “Factors driving Indian consumer’s purchase intention of roof top solar,” International Journal of Energy Sector Management, vol. 13, no. 3, pp. 539–555, Sep. 2019, doi: 10.1108/ijesm-07-2018-0012.

DOI: https://doi.org/10.31098/ijcbm.v1i2.4397


  • There are currently no refbacks.

Copyright (c) 2021 Belinda Azzahra Irwan Putri

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.



International Journal of Creative Business and Management (IJCBM). 

Mailing Address: 
Gedung Rektorat Lt. 3 
Universitas Pembangunan Nasional "VETERAN" Yogyakarta
Jl. SWK 104 (Lingkar Utara) Condong Catur, Yogyakarta. 55283 | Telp. (0274) 485268

Mailing Address: 
Research Synergy Foundation
Jalan Nyaman no 31 
Komplek Sinergi Antapani 
Bandung 40291 - Indonesia. 



 International Journal of Creative Business  and Management Indexed by:

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.