The Influence of Consumer Perceptions and Attitudes towards Online Purchasing Decisions through Motivation on the Bukalapak Marketplace during the Covid-19 Pandemic (Study on Bukalapak Marketplace Consumers in Yogyakarta)

Anas Iswandi, Yuni Istanto, Ambar Pujiharjanto


This study was made to examine the influence of consumer perceptions and attitudes towards online purchasing decisions through motivation on the Bukalapak marketplace during the covid 19 pandemic, this research was applied to Bukalapak consumers in Yogyakarta.  Based on the population and the selected sample, the sampling technique in this study uses the Non-Probability Sampling method, which is a sampling technique that does not provide equal opportunities or opportunities for each element or member of the population to be selected as samples. The considerations in taking the sample selected in this study were: having made a purchase at the Bukalapak marketplace during the Covid-19 pandemic, being in Yogyakarta when making a purchase and being at least 17 years old when making a purchase. The sample size that will be taken in this study is 100 respondents. The data taken is then processed using SmartPLS 3.2.9 software. And the results of this study are all independent variables have a significant positive effect on repurchase decisions.

Full Text:



Assael, H. (1992) Consumer Behavior and Marketing Action. New York: PWS-KENT Publishing Company.

Bobbitt, L. M. and Dabholkar, P. A. (2001) "Integrating Attitudinal Theories to Understand and Predict Use of Technology-Based Self-Service: The Internet as an Illustration," International Journal of Service Industry Management, 12, pp. 423–450.

East Scandi (2022) Changes in Shopping Habits During the Pandemic, East Scandi. Available on:

Engel, J. F. (1994) Understanding Consumer Behavior. Bogor: Binarupa Aksara.

Ferrinadewi, E. (2008) Brand & Consumer Psychology Implications on Marketing Strategy. First Edition. Yogyakarta: Graha Ilmu.

Ghozali, I. (2015) Engineering Concepts and Applications Using SmartPLS 3.0. Semarang: Diponegoro University.

Ghozali, I. and Latan, H. (2015) Partial Least Square "Concepts, Techniques and Applications" of SmartPLS 2.0 M3. Semarang: Diponegoro University Publishing Agency.

Kotler, P. (2005) Marketing Management. 11 ed. Edited by B. Molan. Jakarta: PT Indeks Grup Gramedia.

Kotler, P. and Armstrong, G. (1996) Principles of marketing. New Jersey: Prentice Hall.

Kotler, P. and Armstrong, G. (2004) Marketing Management. Jakarta: Erlangga.

Kotler, P. and Keller, K. L. (2008) Marketing Management. 12 ed. Jakarta: Prenhalindo.

Mowen, J. and Minor, M. (2002) Consumer Behavior. Jakarta: Erlangga.

Russell, B. et al. (2012) "Human ex vivo studies on asexual Plasmodium vivax: the best way forward.," International journal for parasitology, 42(12), pp. 1063–1070. doi: 10.1016/j.ijpara.2012.08.010.

Schiffman and Kanuk (2004) Consumer Behavior. 7 ed. Jakarta: Prentice Hall.

Schiffman, L. . and Kanuk, L. L. (2007) Consumer Behavior. Jakarta: Gramedia Index.

Schiffman, L. G. and Kanuk, L. L. (1999) Consumer behavior. Singapore: Prentice Hall.

Schiffman, L. G. and Kanuk, L. L. (2008) Purchasing Behavior. New Jersey: Pearson Prentice Hall.

Setiadi, N. . . (2003) Consumer Behavior : Concepts and Implications For. Marketing Strategy and Research. Jakarta: Kencana Prenada Media Group.

Sigit, S. (2002) Practical Marketing. Yogyakarta: BPFE Yogyakarta.

Simamora, H. (2004) Human Resource Management. Bandung: CV. Faithful Library.

Sirgy, M. J. et al. (1997) "Assessing the predictive validity of two methods of measuring self-image congruence," Journal of the Academy of Marketing Science, 25(229).

Sugiyono (2016) Quantitative, Qualitative, and R&D Research Methods. London: Alfabeta.

Sukma, A. A. (2012) "Analysis of Factors Influencing The Purchasing Decision of Social Networking Websites," Journal of Management Economics, Faculty of Economics, Gunadarma University.

Sumarwan, U. (2015) Consumer Behavior: Theory and Its Application in Marketing. Jakarta: Ghalia Indonesia.

Sumarwan, U. (2018) Consumer Behavior. Bogor: Ghalia Indonesia.

Walgito, B. (1990) Social Psychology. Yogyakarta: Andi Offset.

Winardi, J. (2009) Organizational Behavior Management. Jakarta: Kencana.

Yurindera, N. (2020) "The Influence of Perceptions and Attitudes on Motivation and Its Impact on Online Purchasing Decisions in a Pandemic Period," Essence: Journal of Business and Management, 23(3).



  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

    Contact Us:
  • Magister of Management
  • UPN "Veteran" Yogyakarta
  • Address : Jl. Padjadjaran, Condong Catur, Sleman DI Yogyakarta 55283
  • Phone : +62 274 486733
  • E-Mail :