Topics and scope of JuBIR

The Journal of Business Innovation and Research (JuBIR) serves as a multidisciplinary platform for publishing articles, conducting research, and engaging in discussions on issues related to business innovation and entrepreneurship. It aims to provide a comprehensive understanding of the dynamic and evolving landscape of business practices and entrepreneurial activities. By fostering a collaborative environment, JuBIR encourages scholars and practitioners from various fields to contribute their insights and findings. This interdisciplinary approach enriches the discourse and promotes innovative solutions to contemporary business challenges. The topics and scope of the Journal of Business Innovation and Research include:

1. Innovation in finance/accounting;
2. International business/finance;
3. Strategy innovation, strategic alliances, BPR;
4. Business research for decision making;
5. Innovation/research in marketing, SMEs;
6. Buyer/consumer behaviour, CSR;
7. Global supply chain/networks, outsourcing, export/import, retailing;
8. Organisational competitiveness/learning/leadership;
9. Service industries, healthcare, new product/process innovation;
10. Empirical analysis, case studies, performance measures;
11. Benchmarking/best practices in innovation activities;
12. Role of IT/IS, e-business, technological innovation;
13. Knowledge management, technology transfer;
14. Digital marketing;
15. Entrepreneurship theories;
16. Entrepreneurial behavioural;
17. Entrepreneurial strategy;
18. Entrepreneurial ventures;
19. Social entrepreneurship; and
20. International entrepreneurship.