Email this article ANALISIS SIKAP DAN KEPUTUSAN NASABAH DALAM PENGGUNAAN PRODUK JENIUS-PERBANKAN DIGITAL (Studi pada Forum Komunitas Jenius- Jenius Co.Create)
Abstract
This research was conducted to determine the customer's attitude in the use of Jenius-Digital Banking products and also customer decisions in the use of Jenius-Digital Banking products through Fishbein Multi attribute method. The population in this study is a member of the Jenius Community Forum - Jenius Co.Create. The determination of the sample count will be determined by a level of confidance of 90% and a margin of error of 10%. The sample determination technique used in this study is based on the Non Probabiliy Sampling method using the Accidental Sampling approach. The results showed that (1) the results of the calculation of the attitude of Jenius-Digital Banking customers with the Fishbein Multi attribute model show attitudes with positive interpretation and can be interpreted that respondents who are Jenius-Digital Banking Customers at the Jenius Community Forum - Jenius Co.Create have a positive attitude towards the attributes of Jenius-Digital Banking products; (2) The decision of Jenius-Digital Banking customer indicated by B≈BI result is positive which can be said that the customer will take the decision to continue using Jenius-Digital Banking products.
Keywords
Full Text:
PDF (Bahasa Indonesia)References
Ancenture Product Digiddtalization Framework. 2018. “Identifying Opportunities for Product Digitalization”.
Barquin, Sonia, Guillaume de Gantès, Vinayak HV, dan Duhita Shrikhande. Global Banking in Indonesia: Building Loyalty and Generating Growth. Global Banking Practice. (2019) Indonesia: McKinsey & Company.
Das, Kaushik, Michael Gryseels,Priyanka Sudhir, Khoon Tee Tan. 2016. Unlocking Indonesia’s Digital Opportunity. Indonesia: McKinsey & Company.
Dedy Takdir 2007. Manajemen Perbankan (Pendekatan Praktis). Kendari: Unhalu Press.
Echdar, Saban. 2017. Metode Penelitian Manajemen dan Bisnis. Bogor: Ghalia Indonesia.
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
Kasmir.2010. Manajemen Perbankan. Jakarta:Rajawali Pers.
Kotler, Philip. 2002.Marketing Management: Millenium Edition. Tenth Edition. Prentice-Hall, Inc. United States of America: Pearson Custom Publishing
Lovelock, dan Wright. 1999. Principles of Service Marketing and Management. Prentice Hall- Administración de mercadeo.
Robert, D. Reid dan David C Bojanic.2006. Hospitality Marketing Management- Fourth Edition. Canada: John Wiley & Sons, Inc.
Sarlito,2009. Pengantar Psikologi Umum. Jakarta: Rajawali Pers.
Schiffman, dan Wisenblit. 2015. Consumer Behavior, 11th edition . United States:Pearson Education Limited
Sugiarto.2017.Metodologi Penelitian Bisnis.Yogyakarta:Andi.
Sugiyono.2014.Metode Penelitian Bisnis (Pendekatan Kuantitaif, Kualitatif dan R&B).Bandung:Alfabeta.
JURNAL:
Anggelina J.P, Jessvita dan Japarianto, Edwin .2014. Analisis Pengaruh Sikap, Subjective Norm dan Perceived Behavioral Control Terhadap Purchase Intention Pelanggan SOGO Department Store di Tunjungan Plaza Surabaya. Jurnal Strategi Pemasaran .Vol. 2, No. 1, (2014) 1-7
Bidarra, Silva dan Samuel Henrique. 2013. Analysis and modeling of the determinants of mobile banking acceptance. The International Journal of Management Science and Information Technology (IJMSIT), ISSN 1923-0273, NAISIT Publishers, Toronto, Iss. 8-(Apr-Jun), pp. 1-27.
Emanuela, Bucur Luiza. 2015. Characteristics Of Online Banking Products And
Gupta Kumar, Santosh dan Anshika Bansal.2018.. Young Customer’s Attitude towards Digital Banking with Special Reference to Public and Private Bank in Uttrakhand. Account and Financial Management Journal, Volume 3 Issue 04 April- 2018, (Page No.-1480-1485).
Hayu, Rina Suthia dan Putri, Seprianti Eka.2013. Analisis Komparatif Minat Pengusaha Mikro terhadap Pengambilan Kredit Mikro Konvensional Dan Syariah pada Ukm Kerajinan Dan Makanan Khas Kota Bengkulu (Studi Kasus Bank Bri Kota Bengkulu Dan Bank Muamalat Kota Bengkulu). Management Insight: Jurnal Ilmiah Manajemen Volume 8, Nomor 2, Oktober 2013.
Jasuli.2018. Analysis of student attitudes towards e-learning using Fishbein Multiattribute approach. IOP Conf. Series: Materials Science and Engineering, 296 (2018) 012011.
Kaynak, Erdener dan Tahla Harcar.2005. Consumer Attitude towards Online Banking: A New Strategic Marketing Medium for Commercial Banks.International Journal of Technology Marketing, Vol.1. No.1.
Madhavaiah Chendragiri, Irfan Bashir.2015."Consumer attitude and behavioural intention towards internet banking adoption in India", Journal of Indian Business Research, Vol. 7 Iss 1 pp.
Marbun, Desyanti , Basuki Sigit Priyono, dan Melli Suryanti.2015. Analisis Persepsi, Sikap Dan Perilaku Konsumen Terhadap Pancake Durian (Studi Kasus : Pancake Durian Produksi Celebrity Pancake. AGRISEP Vol 15 No. 2 September 2015 Hal: 215 - 226| 215.
Marthur, Abhilasha. 2019. Internet Banking Behavior –An Empirical Investigation. IJRAR- International Journal of Research and Analytical Reviews, E ISSN 2348 –1269, PRINT ISSN 2349-5138. Jodhpur. Volume 6 I Issue 1 I Jan.– March 2019
Services . Revista Economica 67:5 (2015).
Widiyanti, W. 2019. Sikap Konsumen terhadap Multiatribut Produk Domino Pizza dengan Metode Fishbein di Depok. Cakrawala, 19(1), 107–112
INTERNET:
https://www.statista.com/topics/2431/internet-usage-in-indonesia/ (diakses pada 10 Februari 2020 pukul 11.02).
https://www.bi.go.id/id/edukasi-perlindungan-konsumen/edukasi/produk-dan-jasa-sp/fintech/Pages/default.aspx (diakses pada 1 Februari 2020 pukul 00.49).
https://www.jenius.com/ (diakses pada 31 Maret 2020 pukul 15.03)
https://www.cocreate.id/forums/forum/jenius-talk/ (diakses pada 31 maret 2020 pukul 14.22)
https://keuangan.kontan.co.id/news/riset-mckinsey-adopsi-digital-banking-di-indonesia-tercepat-di-asia (diakses pada 28 Februari 2020 pukul 04.59).
http://www.businessdictionary.com/https://www.cocreate.id/forums/forum/jenius-talk/definition/electronic-bill-payment.html (diakses pada 31 Maret 2020 pukul 15.36)
https://www.sas.com/en_gb/insights/articles/risk-fraud/what-is-transaction-monitoring-in-aml.html (diakses pada 31 Maret 2020 pukul 15.59)
https://financial-dictionary.thefreedictionary.com/Bank+Account (diakses pada 31 Maret 2020 pukul 18.01)
https://financial-dictionary.thefreedictionary.com/foreign+exchange ( diakses pada 31 Maret 2020 pukul 18.07)
http://danietsani.blogspot.com/2012/07/r-tabel-product-moment.html (diakses pada 19 Mei 2020 pukul 14.04)
https://www.jenius.com/highlight/detail/2-hal-baru-yang-kini-bisa-kamu-lakukan-di-cocreate-id (diakses pada 29 Desember 2020 pukul 17.15)
https://www.jenius.com/highlight/detail/jadi-bagian-dari-jenius-co-create (diakses pada 29 Desember 2020 pukul 03.15)
https://financialadvisory.com (diakses pada 19 Oktober 2020 pukul 17.35)
https://www.jenius.com/highlight/detail/jadi-bagian-dari-jenius-co-create (diakses pada 5 Januari 202 pukul 17.35)
DOI: https://doi.org/10.31315/paradigma.v25i2.5327
Refbacks
- There are currently no refbacks.
Copyright (c) 2021 Atalya Putri
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan
Published by Faculty of Social Science and Political Science
Universitas Pembangunan Nasional "Veteran" Yogyakarta
(Kampus Unit II) Jl. Babarsari 2, Tambakbayan, Depok, Yogyakarta 55281
Phone: +62 274 486733. Email: paradigma@upnyk.ac.id
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
