RADIO AND MARKETING PUBLIC RELATIONS
DOI:
https://doi.org/10.31315/paradigma.v22i2.6598Abstract
Abstract
Radio that until now is still in use and practical for the public as a medium of
information but now it is used as a media Promotion Marketing Public Relations.
Marketing Public Relations serves to provide understanding to the public about the
company's products. In realizing Marketing Public Relations strategy through events
that have been programmed PT TWCBP & RB using Radio TWC as Marketing Public
Relation. Radio TWC is required to provide innovation in promotional activities. The
research method used case study research where the researcher describes the object of
research based on facts that exist and correlated with Social Interaction theory which
social process can be done and progressed through action and interaction. Techniques
of collecting data using interviews, observation, documentation and literature study.
The results showed that Radio TWC conducted various activities with the public as an
effort to provide information, build trust, and interest to the Taman Wisata Candi
through the publication of events and promotions. So from the activities of Marketing
Public Relation Radio TWC is considered effective to run the role as a medium to
provide information to the public company and the source of evaluation to the company
about the activities of Marketing Public Relations.
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