RADIO AND MARKETING PUBLIC RELATIONS
Abstract
Abstract
Radio that until now is still in use and practical for the public as a medium of
information but now it is used as a media Promotion Marketing Public Relations.
Marketing Public Relations serves to provide understanding to the public about the
company's products. In realizing Marketing Public Relations strategy through events
that have been programmed PT TWCBP & RB using Radio TWC as Marketing Public
Relation. Radio TWC is required to provide innovation in promotional activities. The
research method used case study research where the researcher describes the object of
research based on facts that exist and correlated with Social Interaction theory which
social process can be done and progressed through action and interaction. Techniques
of collecting data using interviews, observation, documentation and literature study.
The results showed that Radio TWC conducted various activities with the public as an
effort to provide information, build trust, and interest to the Taman Wisata Candi
through the publication of events and promotions. So from the activities of Marketing
Public Relation Radio TWC is considered effective to run the role as a medium to
provide information to the public company and the source of evaluation to the company
about the activities of Marketing Public Relations.
Full Text:
PDFReferences
Abdurrachman, Oemi. 1993. Dasardasar
Public Relations, Bandung:
Citra Aditya Bakti
Alifahmi, Hifni. 2008. Marketing
Communications Orchestra, Bandung:
Examedia Publishing Grup
Sygma.
Ardianto, Elvinaro, Dr., M.Si. 2010.
Metode Penelitian untuk Public
Relations Kuantitatif dan Kualitatif,
Bandung : Simbiosa Rekatama
Media
Armstrong, dan Kotler. 2003. Dasar-
Dasar Pemasaran, Jilid 1, Edisi
Kesembilan, Jakarta : PT. Indeks
Gramedia
DeFleur, Melvin L,and Ball-Rokeach,
Sandra J, 1989, Theories of Mass
Communication, New York: Pitman
Publishing Inc.
Effendy, Onong Uchjana, Prof. Drs., M.
A. 1990. Radio Siaran Teori &
Praktek, Bandung : Mandar Maju
Effendy, Onong Uchjana, Prof. Drs., M.
A. 1993. Ilmu, Teori & Filsafat
Komunikasi, Bandung: PT. Citra
Aditya Bakti
JB, Wahyudi. 1996. Dasar-Dasar
Jurnalistik Radio dan Televisi,
Jakarta : PT Pustaka Utama.
Jefkins, Frank dan Daniel Yadin. 1996.
Public Relations. Edisi Kelima,
Jakarta: Erlangga
L. Heath, Robert, and Coombs, W.
Timothy, 2006, Today’s Public
Relations An Introduction,
California: Sage Publications, Inc.
Masduki. 2004. Menjadi Broadcaster
Professional, Yogyakarta: LKIS.
Morissan, M. A. 2008. Manajemen Media
Penyiaran: Strategi Mengelola
Radio & Televisi, Jakarta: Kencana
Morissan, M. A. 2010. Manajemen
Public Relations : Strategi Menjadi
Humas Profesional, Jakarta:
Kencana
Prayudi, 2012, Public Relations Stratejik,
Yogyakarta: Komunikasi UPN Press.
Rakhmat, Jalaluddin. 2009. Metode
Penelitian Komunikasi, Bandung: PT
Remaja Rosdakarya.
Romli, Asep Syamsul M. 2004.Broadcast
Journalism Panduan Menjadi
Penyiar, Reporter dan Script Writer,
Bandung: Yayasan Nuansa Cendekia
Ruslan, Rosady, 2002, Kiat dan Strategi
Kampanye Public Relations, Jakarta:
PT.Raja Grafindo.
Ruslan, Rosady, SH. 1994. Praktek dan
solusi Public Relations dalam Situasi
Krisis dan Pemulihan Citra, Jakarta:
Ghalia Indonesia
Ruslan, Rosady, SH. 1998. Manajemen
Humas dan Manajemen Komunikasi
Konsepsi dan Aplikasi, Jakarta : Raja
Grafindo Persada
Ruslan, Rosady, SH. 2007. Manajemen
Public Relations dan Media
Komunikasi: Konsepsi & Aplikasi,
Jakarta : Raja Grafindo Persada
Ruslan, Rosady. 2001. Manajemen
Public Relation dan Media
Komunikasi, Jakarta : PT Raja
Grafindo Persada .
Ruslan, Rosady. 2004. Metode Penelitian
Public Relations dan Komunikasi,
Jakarta: Raja Grafindo.
Sastropoetro, Santoso. 1990. Komunikasi
Sosial. Bandung : Remaja Karya.
Soemirat, Soleh, Prof., Dr., M. S. dan Drs.
Elvinaro Ardianto, M. Si. 2008.
Dasar-dasar Public Relations,
Bandung : PT. Remaja Rosdakarya
Sugiyono. 2010. Metode Penelitian
Kuantitatif Kualitatif & RND,
Bandung: Alfabeta.
Sugiyono. 2012, Memahami penelitian
kualitatif, Bandung: Alfabeta
Sutopo, H.B.,2002. Metodologi
Penelitian Kualitatif: Dasar Teori
Dan Terapannya Dalam Penelitian,
Bandung: Surakarta Sebelas Maret
University Press.
Radio and Marketing Public Relations
Volume 22 Nomor 2, Juli‐Desember 2018
Syamsul M. Romli, Asep. 2010.
Broadcast Journalism: Panduan
Menjadi Penyiar, Reporter, & Script
Writer, Bandung: Nuansa
Wahyudi, J B. 1994. Dasar-Dasar
Manajemen Penyiaran. Jakarta:
Gramedia Pustaka Utama
DOI: https://doi.org/10.31315/paradigma.v22i2.6598
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Deohan Arustama Prayoga
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan
Published by Faculty of Social Science and Political Science
Universitas Pembangunan Nasional "Veteran" Yogyakarta
(Kampus Unit II) Jl. Babarsari 2, Tambakbayan, Depok, Yogyakarta 55281
Phone: +62 274 486733. Email: paradigma@upnyk.ac.id
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.