INOVASI DAN PENGEMBANGAN PRODUK OLAHAN MAKANAN KELOMPOK PETANI PISANG DI SENDANGMULYO

Bambang Sugiarto, Mohamad Irhas Effendi, Nuruni Ika Kusuma Wardhani

Abstract


The PbM program was implemented in Sendangmulyo Village, Minggir District, Sleman Regency, Yogyakarta. The partners of this PbM program are the Banana Farmers Group and the Assorted Snack SME Group in Sendangmulyo Village. Mitra Farmers experience problems in their utilization when the selling value of bananas declines and the sale of their crops at a fair price. Partners of the Aneka Snack SME Group have problems in innovating banana-based processed products, which are hygienic, resistant to storage, product standardization, and marketing methods. The purpose of this PbM Program is to increase the productivity of the two partners by fostering cooperation between the two. The specific goal to be achieved is to increase the income of the two partners so that farmers will be more independent and SMEs of various snacks get income savings. The method implemented is training and assistance in the manufacture of various processed bananas and hygienic and registered packaging. The planned activities are conducting training on quality banana cultivation, training in making various banana-based snacks, packaging training, and online marketing programs. Procurement of equipment for the two partners will be carried out, namely a simple banana spiner and slicer, a banana flour production process tool and hygienic packaging methods. It is hoped that with the improvement of managerial aspects, skills, and tools, this activity will be effective. Increasing the productivity of SMEs will sell more packaged hygienic snacks, expand online marketing networks, so that farmers as suppliers will also get more benefits.


Full Text:

PDF

References


Mangold, W. & Faulds, David. (2009). “Social media: The new hybrid element of the promotion mix”. Business Horizons. 52. 357-365. 10.1016/j.bushor.2009.03.002.

Taiminen, Heini & Karjaluoto, Heikki. (2015). “The usage of digital marketing channels in SMEs”. Journal of Small Business and Enterprise Development. 22. 633-651. 10.1108/JSBED-05-2013-0073.




DOI: https://doi.org/10.31315/psnpm.v2i1.6150

DOI (PDF): https://doi.org/10.31315/psnpm.v2i1.6150.g3988

Refbacks

  • There are currently no refbacks.