PASAR TRADISIONAL MENUJU PASAR DIGITAL

Abstract

In order to go to the digital market, traditional markets such as bantengan market, have improved to follow the development of digital technology, so that traders, especially those who have permanent kiosk stalls, can develop their business traditionally and also digitally or known as digital marketing. The Bantengan market businesses, which are managed by Woncatur Village-Owned Enterprises (BUMDES), to go to the digital market are in the background of the following problems; Human Resources/Traders, Management of Market Management by BUMDES, Nasalah Security and Environment. Incollusion to be able to go to the digital market, the managers of the Bantengan market carried out programs, including; The installation of CCTV aims to secure the Market environment and also develops digital marketing for traders who have permanent kiosks/took by conducting education about the use of Social Media in digital marketing.  It is hoped that by using an online system, Social Media (Example Whatsapp Business) can increase income (ROI, Return on Investment) which in the end can improve the welfare of traditional market traders who have been veering towards a digital-based market.

Keywords: Markets, Digital Marketing, Social Media