Pembuatan Bonsai Berkarakter Dan Digital Marketing Sebagai Strategi Pemasaran Petani Bonsai Segoro Kidul

Abstract

The corona virus outbreak has had a significant impact on the community's economy, on the other hand, people are required to be productive. The purpose of this service is to educate and develop the bonsai business. The service partner is a Segoro Kidul bonsai farmer in the Krakal coastal area of Gunungkidul. Based on the situation analysis, the problems of service partners are understanding aspects of nature conservation, knowledge of bonsai anatomy, basic movements of bonsai characters, skills in using bonsai equipment, skills in making pots according to bonsai characters, and the use of social media. The methodology includes surveys of bonsai growers, anatomy training, basic movement skills, old character of bonsai, digital marketing, and mentoring. The results showed an increase in the skill of making basic bonsai movements, old characters, and high selling value. The application of digital marketing through Facebook, Instagram has increased the marketing of character bonsai.