PRAYUDI, Prayudi; PUTRA, Gilang Septian; BOTU, Yehezkiel Ronaldo. Branding in Crisis: Pizza Hut Indonesia’s Strategic Response to Boycott through Ristorante. The Indonesian Journal of Communication Studies, [S. l.], v. 17, n. 2, p. 116–134, 2025. Disponível em: https://jurnal.upnyk.ac.id/index.php/ijcs/article/view/14752. Acesso em: 9 jan. 2026.