Critical Factors in Business Matching for MSME’s in the Riau Islands: An Overview

Abstract

This research investigates critical factors influencing business matching for Micro, Small, and Medium Enterprises (MSME’s) in the Riau Islands, employing a quantitative approach and utilizing Excel diagrams for data presentation. The research focuses on a population of 47 MSMEs, applying a saturated sampling method. The analysis identifies business matching as the dependent variable, influenced by technical, legal, and financial aspects. Findings reveal that MSMEs face significant challenges, including shipping costs, export procedures, and limited access to financing and international markets. Strategies to enhance development include leveraging e-commerce platforms to reduce shipping expenses and conducting outreach programs on export procedures. The study confirms that technical, legal, and financial factors significantly impact business matching. Recommendations include providing training on financing and establishing cooperatives to facilitate connections with aggregators and buyers, thereby improving the operational capacity of MSME’s in the region.