The The Role of Social Media Influencers, FoMO, and Investment Knowledge in Encouraging Investment Interest Among Generation Z

Abstract

This study aims to analyze the influence of social media influencers, fear of missing out (FoMO), and investment knowledge on the investment interest of Generation Z in the Special Region of Yogyakarta. As a digital native generation, Generation Z demonstrates investment behavior influenced by social, psychological, and financial literacy factors. The research employed a quantitative approach using a survey method, with sample determination based on Cochran’s formula, resulting in a minimum sample size of 96 respondents. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that social media influencers, FoMO, and investment knowledge have a positive and significant effect on the investment interest of Generation Z. Influencers serve as a source of information shaping investment perceptions, FoMO encourages participation due to fear of missing trends, and investment knowledge enhances individuals’ confidence and readiness to invest. These findings have important implications for stakeholders involved in investment education and promotion, especially in effectively and strategically targeting the younger generation.