Syam, Syachriani, and Dian Gita Utami Utami. “Shaping Modern Muslimah Identity: Digital Marketing Strategies Of Hijab Mses In Makassar”. Paradigma: Jurnal Masalah Sosial, Politik, Dan Kebijakan, vol. 30, no. 1, Jan. 2026, pp. 26-37, doi:10.31315/paradigma.v30i1.15484.