Susanta, Susanta. “Analisis Ekuitas Merek Pasta Gigi Pepsodent”. Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan 13, no. 1 (May 5, 2014). Accessed July 15, 2025. https://jurnal.upnyk.ac.id/index.php/paradigma/article/view/159.