DIVERSIFIKASI PRODUK DAN PERAN INTERNET MARKETING DALAM PENINGKATAN LABA USAHA KUB “SOPONYONO

Abstract

This internal Community Service (PbM) program activity aims to overcome problems faced by partners today. The assistance that has been given has a real impact in the form of increasing partner production capacity and sales turnover by 15%. The homogeneity of products produced by partners with products produced by other SMEs requires partners to continue to innovate, both in terms of taste, packaging and also innovations related to marketing strategies. Various new breakthroughs must be taken to be able to continue to exist and develop. This is one of the arguments why this PbM activity needs to be carried out again. This internal Community Service Program strives to provide solutions that are expected to help solve new problems related to how partners can maintain their business, and also increase product variants to maintain their existence business, and one of the effort that is taken is through product diversification. In the field of production, the procurement of more modern production equipment is expected to be able to increase the production capacity of partners. The solution to the problem in the field of marketing management is to help redesign product packaging so that it is more attractive to consumers, and can increase product value. Another solution provided in addition to the new packaging design is to provide training using social media to better introduce the production of partners to the community so that they can further expand their marketing reach. Evaluation of the success of the implementation of the program continues to be carried out so that all activities really provide problem solving for partner problems, So that this household industry business will continue to exist in increasingly difficult conditions.