OPTIMALISASI DIGITAL MARKETING DI UKM PRODUK MAINAN “PANDA TOYS” KLATEN

Abstract

This community service aims to improve the digital marketing skills of local entrepreneurs in Klaten through training on the use of TikTok and Instagram platforms. The training was held by the community service team from UPN Veteran Yogyakarta at Panda Toys, Klaten. This activity received a warm welcome and high enthusiasm from the participants. The material provided includes strategies for creating interesting content to analyzing performance data. The digital marketing training successfully provided new insights and practical skills to Panda Toys SMEs in Klaten. Post-training, there has been progress in marketing reach with social media. The online storefront also allows customers to interact and make purchases throughout the day. The tangible impact of this assistance has brought in a sizable number of toy orders to Panda Toys, which has resulted in Panda Toys' full production capacity. The collaboration between UPN Veteran Yogyakarta and Panda Toys SME is a good example of synergy between educational institutions and business actors in empowering the community. The knowledge and skills gained during the training are expected to be applied in the development of local businesses in Klaten.