OPTIMASI PENGELOLAAN WISATA HIJAU JALUR PENDAKIAN SINDORO VIA SIGEDANG MELALUI PEMBERDAYAAN KOMUNITAS LOKAL DAN BRANDING DIGITAL

Abstract

Global security issues in this era are experiencing a transformation. Environmental security threats that were previously invisible are gradually becoming more visible. This threat can be seen in the process of global warming and climate change. Natural damage occurs periodically due to human activities because the need and interest in nature is increasing but is not accompanied by sustainability values. Green tourism is one of future methods to increase development in harmony with environmental safety activities. The economic cycle resulting from green tourism can become the center for the development of various values from the concept of poverty such as the application of local wisdom, boosting MSMEs, which then have positive outcomes for local communities. Efforts to instill values in green tourism require assistance, this is done in finding efficient steps for the service partner community so that they are able to create a strong organization, realize potential, and follow positive digital trends, in the sense of being able to market their products well through branding strategy assistance activities. optimal digital.