PENDAMPINGAN KOMUNIKASI PEMASARAN TERPADU BERBASIS DIGITAL STORYTELLING PADA KELOMPOK PENGRAJIN BATIK NITIK BLAWONG BANTUL

Abstract

Batik Nitik Blawong is one of the written batik's products which is well-known and inherited in the village of Blawong District of Bantul Yogyakarta. However, this UMKM industry must face the obstacles in its marketing and product innovations mostly in technology and digital content production. Through the Community Partnership Program (PKM), the implementation team attempts to provide solutions through training and assistance regarding multimedia content production, digital storytelling and digital marketing management. This program is expected to improve the quality level and competitiveness of Batik Nitik Blawong in wider markets, increase the loyal consumers, and be able to keep up with the sustainable business endeavors through the application of cutting edge technology and effective communication management. The program evaluation is aimed to measure the activity level of the program’s achievement and the program’s impact to the partners focusing on the improvement of both technical and managerial skills of the batik craftsmen.