PENERAPAN DIGITAL MARKETING FROZEN VEGETABLES DI DIENG

Abstract

The Dieng plateau is one of the regions in Indonesia where the majority of the people have a livelihood as farmers. The geographical location of Dieng in the highlands supports farmers in Dieng to grow many plants, especially vegetables. However, with limited knowledge of digital marketing technology, farmers in the Dieng plains still cannot optimize the sale of their agricultural products properly. This community service aims to develop skills and understanding of technology to encourage business success. PT Dieng Agro Mandiri is an industry engaged in, among others, the freezing of fruits and vegetables, the fruit and vegetable processing and preservation industry, an industry engaged in horticultural agriculture of root vegetables, leaf vegetables, fruits and other vegetables. There are problems such as low market awareness, lack of digital marketing strategies, and low human resource capacity in understanding technology. The solutions provided are marketing workshops, utilization of online marketing technology and training and assistance in digital-based marketing communications, training and assistance in digital-based advertising and promotion strategies and training and assistance in technology-related brainstorming.