PENGABDIAN BAGI BATIK KAYU "SANGGAR BATIK PUNAKAWAN" DALAM RANGKA AKSELERASI ADOPSI TEKNOLOGI INFORMASI DAN KOMUNIKASI MENUJU EKONOMI DIGITAL

Abstract

As a center for wooden batik crafts, most of the community in Dusun Krebet consists of artisans who create various products from wood with batik patterns on the surface. Dusun Krebet is home to many craft industries, including Sanggar Batik Punakawan. This workshop is considered a small but economically productive industry. Currently, Sanggar Batik Punakawan employs six people outside of the family. In the digital economy era, the market demands that Sanggar Batik Punakawan shift from a traditional (offline) business model to a technology-based (online) model. However, transitioning to technology-based services is not easy for them. The main challenges faced by the artisans at Sanggar Batik Punakawan involve several aspects of technology-based business, including 1) Multimedia production, 2) Product management, and 3) Online marketing. Based on these challenges, the PbM-I team will provide solutions through 1) Production aspects, including a. Assistance with multimedia content production, b. Storytelling training for product information; 2) Management aspects, including: a. Assistance in standardizing the wooden batik production process, b. Assistance with organizational management, c. Assistance with trademark registration and watermark creation on digital content; 3) Online marketing aspects, including a. Technical assistance for electronic marketing, b. Development of a website and marketplace for wider marketing reach. Expected outcomes from the PbM-I program include 1) Multimedia content (photos and videos) of wooden batik products, 2) Storytelling for products to be marketed in the marketplace, 3) A manual for multimedia content production and wooden batik information, 4) Written Standard Operating Procedures (SOP), 5) A multimedia-based website for marketing (www.batikkayu.com), 6) An official store for "Sanggar Batik Kayu Punakawan" on various marketplaces, 7) Official media for the Sanggar Batik Kayu Punakawan store.