PROMOSI MELALUI MEDIA DIGITAL BAGI UMKM KELOMPOK WANITA TANI SEKAR MELATI, SANGGRAHAN, BANGUNTAPAN, BANTUL

Abstract

Promotion through digital media is a solution for Micro, Small and Medium Enterprises (MSMEs) to market their products to survive in the current digital era. One of the MSMEs that was started was the MSME Women Farmers Group (KWT) Sekar Melati, Sanggrahan, Banguntapan, Bantul. The businesses carried out by UMKM KWT Sekar Melati are quite diverse, such as Red Ginger drink extract, Lecy-flavored Aloe Vera Syrup, family gardens, catfish farming, chicken farming. Marketing methods are still simple and conventional. Marketing by leaving it in local stalls, selling in traditional markets, and via gethuk tular (word of mouth). Of course, this makes it difficult for sales to develop. The problems faced are not being able to market their products through online media and business income is still low. From this problem, the author was moved to provide training and assistance through digital transformation of online promotional media as well as creating attractive packaging designs for the MSMEs of KWT Sekar Melati, Sanggrahan, Banguntapan, Bantul. The method used is Focused Group Discussion (FGD), socialization, training and mentoring. Service outputs are in the form of journals or proceedings, books, IPR, activity videos, media publications, social engineering, and posters.Keywords: content, formatting, article