Semiotic of Public Service Advertisement

Sumbo Tinarbuko


The public service advertising works have a sign that are verbal (language) and visual forms. Its also refer that the public service advertising text and its visual offering contents of an icon that has function, mainly in a system of non-language to support the massage of language, so the semiotics approach as a standard analytic method for analyzing the public service advertising works appropriates
to be used and responded proactively as same

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Department of Communication Studies
Faculty of Social and Political Sciences
Universitas Pembangunan Nasional “Veteran” Yogyakarta, Indonesia