Influence of Market Orientation and Green Innovation to Performance Mediated by Entrepreneurial Insights: Case in Furniture MSMEs

Miftaul Jannah, Sabihaini Sabihaini

Abstract


The purpose of this study is to determine the role of entrepreneurial insight in mediating the influence of market orientation and green innovation on performance. The object of this research is the Furniture UMKM in Kapanewon Dlingo, Bantul, Yogyakarta with research samples of 84 MSMEs furniture that have made green innovations. The method used to analyze data is PLS-SEM. The results of this study indicate that green innovation has a significant effect on performance and entrepreneurial insights, market orientation has a significant effect on performance and entrepreneurial insights, and entrepreneurial insights affect performance. Entrepreneurship insights does not mediate the effect of green innovation on performance, and entrepreneurial insight also does not mediate the influence of market orientation on performance.

Full Text:

PDF

References


References

Acep, F., Sutiono, H. T., & Sabihaini (2020). Pengaruh Perencanaan Strategi Bisnis terhadap Kinerja Usaha Kecil Menengah yang Dimediasi Strategi Keunggulan Kompetitif.1: 1836-2277.

Adegbile, A., Sarpong, D., Meissner, D., 2017. Strategic foresight for innovation man agement: review dan agenda penelitian. Int. Jurnal Teknologi Inovasi. Mengelola. 14 (4), 1750019.

Albort-Morant, G., Leal-Millán, A., Cepeda-Carrión, G., 2016. Anteseden kinerja inovasi hijau : model pembelajaran dan kemampuan. Jurnal Bus. Res. 69 (11), 4912–4917. Alfabeta, CV.

Amin, M., Thurasamy, R., Aldakhil, A. M., & bin Kaswuri, A. H. 2016. "The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance," Nankai Business Review International, Emerald Group Publishing Limited, vol. 7(1), pages 39-59, March.

Anggraini, D., Suhyar, A. S., & Bulan, T. R. N. (2022). Pengaruh Orientasi Pasar, Orientasi Pembelajaran dan Inovasi terhadap Kinerja Bisnis melalui Orientasi Kewirausahaan pada UKM Sektor Makanan di Desa Kolam, Jurnal Ekonomi Bisnis Digital, 3 (1): 2829-4963. https://doi.org/10.1108/apjie-05-2018-

Chang, CH, 2011. Pengaruh etika lingkungan perusahaan pada keunggulan kompetitif : peran mediasi inovasi hijau. Junar Bus. Etika 104 (3), 361–370.

Chen, Y.-.S., Lai, S.-.B., Wen, C.-.T., 2006. Pengaruh kinerja inovasi hijau pada keunggulan perusahaan di Taiwan. Jurnal Bus. Etika 67 (4), 331–339.

Cho, Y. H., & Lee, J.-H. (2018). Entrepreneurial Orientation, Entrepreneurial Education and Performance. Asia Pacific Journal of Innovation and Entrepreneurship, 12(2), 124–134. https://doi.org/10.1108/apjie-05-2018-0028

Destya, L., Sabihaini, & Ghofar, A (2020). Konsekuensi green trust terhadap green perceived value, green perceived risk dan green repurchase, Jurnal Sains Pemasaran, 62-74.

Ghozali, I., & Latan, H. (2015). Partial Least Squares: Konsep, Teknik dan Aplikasi menggunakan Program SmartPLS 3.0. Semarang: Universitas Diponegoro.

Haryanto, A. T., Tulus, H., dan Hunik, S. R. S. (2017). Market Orientation, Learning Orientation and Small Medium Enterprises Performance: The Mediating Role of Innovation. International Review of Management and Marketing, 7 (1), 484-491.

Hernández-Perlines, F., Covin, JG, & Ribeiro-Soriano, DE (2021). Orientasi kewirausahaan, kepedulian terhadap pelestarian kekayaan sosioemosional, dan kinerja perusahaan keluarga. Journal of Business Research, 126 (Desember 2020), 197–208. https://doi.org/ 10.1016/j.jbusres.2020.12.050.

Kammerer, D., 2009. Pengaruh manfaat pelanggan dan regulasi inovasi produk lingkungan: Bukti empiris dari produsen alat di Jerman. Ekol. Ekon. 68 (8– 9), 2285–2295.

Kohli, A. K. & Jaworski, B. J. (1990). Market Orientation: The Construct, Research Propositions, and Managerial Implications, Journal of Marketing, April, Vol. 54, pp. 1-18.

Kusa, R., Duda, J., & Suder, M. (2021). Menjelaskan kinerja UKM dengan fsQCA: Peran Orientasi Kewirausahaan, Motivasi Wirausaha, dan Persepsi Peluang. Jurnal Inovasi dan Pengetahuan, 6 (4): 234–245. https://doi.org/10.1016/j.jik.2021.06.001

Lantu, D. C., Triady, M. S., Utami, A. F., & Ghazali, A. (2016). Pengembangan Model Peningkatan Daya Saing UMKM di Indonesia: Validasi Kuantitatif Model. Jurnal Manajemen Teknologi, 15(1), 77–93. https://doi.org/10.12695/jmt.2016.15.1.6 Lee, Y. K., Kim, S. H., Seo.

Manahera, M. M., Moniharapon, S., & Tawas, H. N. (2018). Analisis Pengaruh Orientasi Pasar, Orientasi Kewirausahaan terhadap Inovasi Produk dan Kinerja Pemasaran (Studi Kasus Umkm Nasi Kuning di Manado). Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 6(4), 3603–3612.

Mardiyono, A. (2015). Pengaruh Orientasi Pasar, Pembelajaran Organisasi terhadap Keunggulan Bersaing dalam Meningkatkan Kinerja Pemasaran.

Masa’deh, R., Al-Henzab, J., Tarhini, A., & Obeidat, B. Y. (2018). The Associations Among Market Orientation, Technology Orientation, Entrepreneurial Orientation and Organizational Performance. Benchmarking An International Journal, 25(8), 3117–3142. https://doi.org/10.1108/BIJ-02-2017-0024

Moeheriono. 2012. Pengukuran Kinerja Berbasis Kompetensi. Jakarta: PT Raja Grafindo Persada.

Narver, J. C., & Slater , S. F. 1995. “Market Orientation and the Learning Organization ”, Journal of Marketing. p.63 – 74.

Nursal, M. F., Rianto, M. R., & Bukhari, E. (2022). Market Orientation, Entrepreneurial Orientation, Knowledge Managementand Learning Organizationon Performance Mediated by Innovation in Culinary SME’s in Bekasi Jakarta Raya. East Asian Journal of Multidisciplinary Research , 1 (8): 1691-1702

Nuvriasari, A. dan Wicaksono, G. (2012). Meningkatkan Kinerja UMKM Industri Kreatif Melalui Pengembangan Kewirausahaan dan Orientasi Pasar: Kajian pada Peran Serta Wirausaha Wanita di Kecamatan Moyudan, Kabupaten Sleman, Propinsi DIY. Jurnal Sosio Humaniora, 3(4), 27–39.

Pramesti, N. M V., dan Giantari, I. G. A. K. (2016). Peran Orientasi Pasar Memediasi Pengaruh Orientasi Kewirausahaan Terhadap Kinerja UKM Industri Kerajinan Endek. E-Jurnal Manajemen Unud. 5(9): 5754-5782

Sabihaini & Prasetio, J. E. (2020). Competitive Strategy and Business Environment on SMEs Performance in Yogyakarta, Indonesia. Volume 11, Issue 8, August 2020, pp. 1370-1378, Article ID: IJM_11_08_125, 1370-1378.

Sabihaini (2011). Environmental and Strategy Changing and the Implications on Performance in the Banking Sector. International Journal of Business and Management Tomorrow, 1 (2):165-196.

Sabihaini, & Prasetio, J. E. (2018). Non-market capability: improve performance banking industry. Journal of Enginering and Applied Sciences, 13 (Special Issue 10), 8142-8147.

Sabihaini, Djumilah, H., Djumahir, & Mintarti, R. (2012). Kompleksitas Lingkungan dan Regulasi Pemerintah: Implikasinya Terhadap Kinerja Perbankan di Jawa Timur. Jurnal Keuangan dan Perbankan. Vol.16 No.3:455-471.

Sabihaini, Prasetio, J. E., Rusdiyanto, & Kurniawan, A. (2023). Moderating Effects of Business Strategy and Environmental Uncertainty on the Relationship Between Personal Characteristics and Performance of Indonesian SMEs. International Journal of Sustainable Development and Planning. 18 (9): 2819-2828. ttps://www.iieta.org/journals/ijsdp/paper/10.18280/ijsdp.180920

Simintiras, A. C. (2011). Sales Force Motivation. In Sales Management, 391–411. https://doi.org/10.1007/978-1-137-28574-4_16.

Singh, S. K., Graziano, D., Del Giudice, M., & Chierici, R. (2019). Green innovation and environmental performance: The role of green transformational leadership and green human resource management. Technological Forecasting and Sosial Change, 150: 119762

Sugiyono (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung

Suryana (2014). Kewirausahaan Kiat dan Proses Menuju Sukses. Jakarta : Salemba

Weng, H. H. R., Chen, J. S., & Chen, P. C., 2015. Pengaruh Inovasi Hijau terhadap Kinerja Lingkungan dan Perusahaan: Perspektif Pemangku Kepentingan. Keberlanjutan. Development Research of Manajemen, 7 (5), 4997–5026.

Wuryaningrum, N, Sabihaini, & Yudhiantoro, D. (2022). The Effect of Environment Complexity and Resource on the Performance of SMEs Mediated by Business Strategy. Jurnal Penelitian Ekonomi dan Bisnis, 35-45


Refbacks

  • There are currently no refbacks.