Vol. 5 No. 1 (2026): ::: Journal of Business and Organization Management :::

Articles

• The Impact of Profitability, Liquidity, and Leverage on Firm Value: Evidence from the Consumer Non-Cyclicals Sector

  Febrieanza Gustam Dzu’Athfin, Didit Herlianto

  1-18

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• Determinant of Street Vendors’ Profit on Malioboro Street in Yogyakarta

  Rayhan Putra Bunga Mayang, Astuti Rahayu

  19-32

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• The Effects of Financial Literacy, Income, and Risk Preference on Investment Decisions: The Mediating Role of Return Perception

  Juan Marco Siagian, Hasa Nurrohim Kurniawan Putra

  33-46

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• Effects of Product Price and Quality on Customer Loyalty toward CRSL Fashion Products through Customer Satisfaction in Indonesia's Online Market

  Alvi Rahma Pramesti, Ignatius Agus Suryono

  47-56

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• Effects of Content Marketing, Influencer Marketing, and e-WOM on Brand Awareness for Local Fashion Brand Rucas Among TikTok Users Yogyakarta

  Dias Arif Munandar, Sri Budiwati Wahyu Suprapti

  57-64

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• The Influence of Servant Leadership on Employee Engagement Through Psychological Safety of a Three-Star Hotel Employees in Yogyakarta

  Fais Tri Ramadhan, Krisnandini Wahyu Pratiwi

  65-72

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