The Effects of Financial Literacy, Income, and Risk Preference on Investment Decisions: The Mediating Role of Return Perception

Abstract

This study aims to analyze the determinants of street vendors’ profit, includes length of business, number of labor, stall area, and trading hours. These four factors are thought to have a positive influence on street vendors' profit. Place and duration of Study are Malioboro Street, Yogyakarta, Indonesia, from March to April 2025. This research is quantitative descriptive which uses primary data, uses a puIDRosive sampling technique, by giving questionnaires to 30 street vendors who meet the requirements as samples on the eastern side of Malioboro Street. From the description of 30 respondents, it can be described as follows: as many as 65% sell food and drinks, average profit of IDR 3.2 million, average length of business 11 years, average number of workers 4, average stall area 12 square meters, average trading hours is 12 hours per day. Meanwhile, for the determinants of street vendors' profits,  the variable of length of business, number of labor, stall area are not have a significant influence on street vendors' profits; while trading hours has a positive significant influence on profits. The conclution is trading hours were the only variable significantly influencing street vendors profits in the eastern area of Malioboro Street during the study period. Therefore, increasing trading hours is a step to increase profits in that area. However, other factors contributing to profits should be considered.