The Effect of Online Service Quality, Social Media, and Price on Consumer Purchase Intention of Lenka Sandal
Abstract
The research was conducted to answer the following questions: (1) What factors influence consumer buying interest in Lenka Sandal products? (2) What indicators measure service quality, social media, price and consumer buying interest? and (3) Do service quality factors, social media, price partially or simultaneously affect consumer buying interest in Lenka Sandal products The sample in this study are individuals who are active in social media and transacting in e-commerce. The research data collection was carried out by giving questionnaires to 100 respondents spread throughout Indonesia. All returned questionnaires were eligible for use in the study. The results showed that service quality, social media, and price have a positive and significant effect on consumer buying interest.
Full Text:
PDFReferences
Albari, S. (2018). The Influence of Product Price on Consumers Purchasing Decisions, Review of Integrative Business and Economics Research, 7 (2): 328 -337.
Anggita, R., & Ali, H. (2017). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang). A Multidisciplinary Journal, 3 (6): 239–244.
Azrullah, M. Mashudi. (2022). Pengaruh Kualitas Produk, Harga Produk, dan Kualitas Pelayanan Terhadap Minat Beli Pada Pelanggan (Studi Kasus Pada Toko Bangunan Porong Jaya). LPPM STIE Yadika 2022.
Charles, L. W., et al. (2001). Pemasaran. Edisi Pertama, Salemba Empat: Jakarta.
Djatmiko, T. & Pradana, R. (2016). Brand Image and Product Price; Its Impact for Samsung Smartphone Purchasing Decision. Procedia - Social and Behavioral Sciences, 219: 221–227.
Hanaysha, J. R. (2018). An Examination Of The Factors Affecting Consumer’s Purchase Decision In The Malaysian Retail Market. PSU Research Review.
Kotler, P. & Amstrong, G. (2018). Prinsip-Prinsip Marketing Edisi Ke Tujuh. Penerbit Salemba Empat. Jakarta
Kotler, P. & Armstrong, G. (2008). Prinsip-Prinsip Pemasaran. Erlangga, Jakarta.
Putri, G. A., Nofirda, F. A. & Siregar, D. I. (2023). Pengaruh Sosial Media dan Harga terhadap Minat Beli Konsumen (Studi Konsumen Pengguna Instagram di Pekanbaru). Jurnal Ilmiah Mahasiswa Merdeka EMBA Vol. 2, No. 1, Maret 2023.
Refbacks
- There are currently no refbacks.