CUSTOMER RELATIONSHIP HOTEL CAKRA KUSUMA YOGYAKARTA DALAM MENINGKATKAN KEPUASAN PELANGGAN

Authors

  • Maya Dwi Astuti Jurusan Ilmu Komunikasi FISIP UPN “Veteran” Yogyakarta
  • Christina Rochayanti Jurusan Ilmu Komunikasi FISIP UPN “Veteran” Yogyakarta
  • Sigit Tri Pambudi Jurusan Ilmu Komunikasi FISIP UPN “Veteran” Yogyakarta

DOI:

https://doi.org/10.31315/jik.v7i1.10

Keywords:

customer relations, hotel, customer satisfaction.

Abstract

Respect of customer relations to build stood in with customers. Utilizes organizational communication study to see the importance for function public relations in an organization. Revenue born out that to fulfill customer satisfaction with be customer relations activity. Customer with customer or customer aspirant. It is prime key in Cakra Kusuma Yogyakarta’s Hotel success program in to fulfill customer satisfaction. Final conclusion from this be task implementation and staffs and employees obligation to each in customer relations that do in a professional by employees Cakra Kusuma Yogyakarta’s Hotel valid until general manager. Customer relations implementation that consistent and openness communication and interactive with customer or customer aspirant. It is prime key in Cakra Kusuma Yogyakarta’s Hotel success pro- gram in to fulfill customer satisfaction.

References

Assael, Henry, 1998, Consumer behavior and marketing communication, Jakarta.

Heath, L Robert dan W Timothy Coombs, 2006,

Today’s Public Relations An Introduc- tion. SAGE Publications, United States Of America.

Moleong, Lexy J., 1996, Metode Penelitian Kualitatif, PT Remaja Rosdakarya, Bandung.

Ruslan, Rosaday, 2006, Manajemen Public Re- lations dan Media Komunikasi, Konsepsi dan Aplikasi, PT Raja Grafindo Perkasa, Jakarta.

Tjiptono, Fandy, 2004, Prinsip-prinsip Total Quality Service, Andi Offsheet, Yogyakarta.

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Published

2014-01-29

Issue

Vol. 7 No. 1 (2009)

Section

Artikel

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