CUSTOMER RELATIONSHIP HOTEL CAKRA KUSUMA YOGYAKARTA DALAM MENINGKATKAN KEPUASAN PELANGGAN

Maya Dwi Astuti, Christina Rochayanti, Sigit Tri Pambudi

Abstract


Respect of customer relations to build stood in with customers. Utilizes organizational communication study to see the importance for function public relations in an organization. Revenue born out that to fulfill customer satisfaction with be customer relations activity. Customer with customer or customer aspirant. It is prime key in Cakra Kusuma Yogyakarta’s Hotel success program in to fulfill customer satisfaction. Final conclusion from this be task implementation and staffs and employees obligation to each in customer relations that do in a professional by employees Cakra Kusuma Yogyakarta’s Hotel valid until general manager. Customer relations implementation that consistent and openness communication and interactive with customer or customer aspirant. It is prime key in Cakra Kusuma Yogyakarta’s Hotel success pro- gram in to fulfill customer satisfaction.


Keywords


customer relations, hotel, customer satisfaction.

References


Assael, Henry, 1998, Consumer behavior and marketing communication, Jakarta.

Heath, L Robert dan W Timothy Coombs, 2006,

Today’s Public Relations An Introduc- tion. SAGE Publications, United States Of America.

Moleong, Lexy J., 1996, Metode Penelitian Kualitatif, PT Remaja Rosdakarya, Bandung.

Ruslan, Rosaday, 2006, Manajemen Public Re- lations dan Media Komunikasi, Konsepsi dan Aplikasi, PT Raja Grafindo Perkasa, Jakarta.

Tjiptono, Fandy, 2004, Prinsip-prinsip Total Quality Service, Andi Offsheet, Yogyakarta.




DOI: https://doi.org/10.31315/jik.v7i1.10

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