STRATEGI EMPLOYEE RELATIONS UNTUK MENINGKATKAN KINERJA KARYAWAN DAN CITRA PADA PT KERETA API (PERSEREO)

Abstract

PT Kereta Api (Persero) is a state-owned company engages in the ground transportation service. To maintain the existence and compete with other transport services is required to provide optimum service to the community as the train service users to be satisfied with the services provided by doing a variety of efforts to improve the quality of service for rail service users through various strategies. One of them is an employee relations strategy to improve employee performance and company image, because the employees are the spearhead of a company that have an important role for the progress of the company. This study aims to determine the program or employee relations activities organized by public relations to improve employee performance and image of the PT Kereta Api (Persero), to see the strategy and planning of public relations and employee relations programs especially to improve employee performance and company image, to know the media used and the constraints in the implementation of employee relations programs. The method used in this study is a descriptive qualitative research, it is conducted by collecting factual information that describes existing phenomena, and then identified in order to get a description that can be evaluated. Formulation data with interviews conducted with resource persons, observation and literature study. Based on the research conducted, it can be seen employee relations strategies that run on PT Kereta Api (Persero) is divided into programs that consist of various activities, including program management and development of quality human resources, employee welfare programs, socialization programs corporate culture, achievement motivation programs, special events programs, and internal communications media programs. The results from studies show that employee relations strategies in the PT Kereta Api (Persero) have been regarded as fairly successful run because it gives a fairly good response from the employee, be accepted by the employee and the employee has been satisfied with the various activities organized by public relations at PT Kereta Api (Persero). Public Relations of PT Kereta Api (Persero) play a role in establishing and maintaining good relations and mutual understanding between the company and public so that can create a positive image of the company. For that reasons employee relations should be established well in order to provide satisfactory service to customers. The most important element in employee relations is communication employees.