IKLAN LUAR RUANG : ANTARA KEPENTINGAN EKONOMI DENGAN KEPENTINGAN PUBLIK

Authors

  • Endarso Wicaksono Jurusan Ilmu Komunikasi FISIP UPN “Veteran” Yogyakarta
  • M. Edy Susilo Jurusan Ilmu Komunikasi FISIP UPN “Veteran” Yogyakarta
  • Puji Lestari Universitas Pembangunan Nasional "Veteran"Yogyakarta

DOI:

https://doi.org/10.31315/jik.v6i2.51

Keywords:

outdoor advertising, economic importing, public importance

Abstract

Now days, the outdoor advertising has been the effective way to promoted brand, prod- uct, or company. However, it’s could be negative with worst controlled by the government. In fact, Sleman economics importance is bigger than public importance. Economics importance belong to the government and advertising agency and public importance belong to society and target audience. This article tried to focus about economic importance and public importance connected.

 

References

Budiardjo, Miriam, 2008, Dasar-dasar Ilmu Politik,PT.GramediaPustaka Utama, Jakarta.

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Kasali, Rhenald, 2007, Manajemen Periklanan, Pustaka Utama Grafiti, Jakarta. Mcquail, Dennis, 1987, Teori Komunikasi

Massa, Erlangga, Jakarta.Mulyana, Deddy, 2003, Metode Penelitian Kualitatif, PT. Remaja Rosdakarya, Bandung.

Rivers, L, Williams, Jensen.W, Jay, Peterson, Theodore, 2003, Media Massa dan Masyarakat Modern, Prenada Media, Jakarta.

Sissor, Z, Jack, and Baron, B, Roger, 2002, Advertising Media Planning, The mcgrow-hill companies, United States.

Sugiyono, 2005, Memahami Penelitian Kualitatif, CV. Alfabeta, Bandung.

Supriyanto, Sugeng “Aresta”, 2008, Meraih Untung Dari Spanduk Hingga Bill- board, Pustaka Grhatama, Yogyakarta.

Suyanto, M, 2006, Strategi perancangan iklan outdoor kelas dunia, Penerbit Andi, Yogyakarta.

Tinarbuko, Sumbo, 2008, Matahati Iklan Indo- nesia, DINI Publishing, Yogyakarta.

Alamat Website:

http://jogjainfo.net//2009/2//14/pendapatan- pajak-reklame-sleman

http://klipingbencana.blogspot.com/2007/03/ jogja-disapu-puting-beliung.html

Majalah :

B&B, outdoor, communication & digital print- ing magazine, Billboard Safety, Desember 2008, PT. Media Indra Buana, Jakarta.

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Published

2014-02-05

Issue

Vol. 6 No. 2 (2008)

Section

Artikel

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