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IKLAN LUAR RUANG : ANTARA KEPENTINGAN EKONOMI DENGAN KEPENTINGAN PUBLIK
Abstract
Now days, the outdoor advertising has been the effective way to promoted brand, prod- uct, or company. However, it’s could be negative with worst controlled by the government. In fact, Sleman economics importance is bigger than public importance. Economics importance belong to the government and advertising agency and public importance belong to society and target audience. This article tried to focus about economic importance and public importance connected.
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References
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Alamat Website:
http://jogjainfo.net//2009/2//14/pendapatan- pajak-reklame-sleman
http://klipingbencana.blogspot.com/2007/03/ jogja-disapu-puting-beliung.html
Majalah :
B&B, outdoor, communication & digital print- ing magazine, Billboard Safety, Desember 2008, PT. Media Indra Buana, Jakarta.
DOI: https://doi.org/10.31315/jik.v6i2.51
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Jurnal Ilmu Komunikasi indexed by:
Copyright of Jurnal Ilmu Komunikasi ISSN 1693-3028 (print), ISSN 2407-8220 (online)
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