Shoe Box Product Development Design Based on Consumer Preference

Rossi Septy Wahyuni, Eko Nursubiyantoro, Kristiyani Dwi Agustin


Climate change which is triggered by a consumptive human culture continues to be a concern for many parties to be tackled. Shoes have become the primary need of urban communities because of their function that cannot be separated from their daily activities. Shoes that are purchased by consumers are usually packaged in cardboard boxes that follow the components of the contents, namely the shoes and accessories inside. In this case, shoeboxes with the right design and function according to consumer preferences will reduce the likelihood that the shoeboxes are thrown into the trash. Although it is not the centre of consumer attention, shoe boxes remain a necessity in the final production process. It is necessary to design and develop a shoebox product that is in accordance with the final function of the shoebox according to consumer interests. This study uses the QFD method which produces quality 1 houses with communication tools in the form of a preliminary questionnaire to 30 respondents and a follow-up questionnaire to 100 respondents. Concept selection was carried out on the eight alternative concepts developed. The shoebox concept chosen to take into account the desires of the consumer will be made with a sporty shoebox standard size of 22.5 x 12.3 x 32.5 cm. The environmentally friendly shoebox can be seen through the installation of plastic straps which are expected to reduce the use of single-use plastics. In addition, the shoebox is made with an innovative design so that users can use it repeatedly as shoe storage or multipurpose box.


QFD, HOQ, consumer, shoe box, concept selection


Akao, Y. (1990). QFD : Integratisng Costumer Requirement into product Design. Productifity Press, Cambridge. Massachusetts

Curcic, Srecko dan Sida Milunovic (2007). Product Development Using Quality Function Deployment (QFD). International Journal for Quality research, Vol. 1 (3), 243-247.

David, Wahyudi dan Aurino R. A. Djamaris. (2018). Metode Statistik Untuk Ilmu dan Teknologi Pangan. Jakarta: Penerbitan Universitas Bakrie.

Heizer, Jay dan Barry Render. (2011). Operations Management. New Jersey: Pearson Education.

Irawan, Agustinus Purna. (2017). Perancangan dan Pengembangan Produk Manufaktur.

Yogakarta: Penerbit ANDI.

Mehrjerdi, (2009). Quality function deployment and its extensions. International Journal of Quality & Reliability Management (IJQRM), Vol. 27 (6), 616-640. DOI 10.1108/02656711011054524.

Multyaningsih, Endang. (2011). Riset Terapan Bidang Pendidikan dan Teknik. Yogyakarta: UNY Press.

Shahla, Raed Abu. (2013). Polyethylene Terephthalate (PET) Preform Design: A Quality Function Deployment (QFD) Approach [Tesis]. Gaza (PLE): The Islamic University – Gaza.

Shrivastava, Praveen (2016). House of Quality: An Effective Approach to Achieve Customer Satisfaction & Business Growth in Industries. International Journal of Science and Research (IJSR), Vol. 5, 1365-1371.

Ulrich, Karl T. dan Steven G. Eppinger. (2012). Product Design and Development Fifth Edition. New York: Mc-Grow Hill.

Verma, Dinesh, Rajesh Chilakapati, dan Benjamin S. Blanchard (1995). Quality Function Deployment (QFD): Integration Of Logistics Requirements Into Mainstream System Design. Jurnal dari Systems Engineering Design Laboratory (SEDL) Industrial and Systems Engineering Virginia Tech Blacksburg. DOI:



  • There are currently no refbacks.

Sekretariat :
Jurusan Teknik Industri
FTI UPN "Veteran" Yogyakarta
d.a Jalan Babarsari 2 Tambakbayan Yogyakarta 55281
Telp. (0274) 486256
email :


indexed by:


Lisensi Creative Commons
This work is Licensed Under a Creative Commons Attribution 4.0 International license.

View My Stats