PENGEMBANGAN DISAIN MOTIF BATIK SEDERHANA BERBASIS TEKNOLOGI DIGITAL 4.0 PADA KELOMPOK PAGUYUBAN BATIK GIRILOYO BANTUL

Abstract

This community service team (PbM) aims to build independence and increase the confidence of members and administrators of the Giriloyo batik crafts community in developing alternative marketing communications through the development of simple batik motif designs based on digital technology. Through digital engineering, groups of craftsmen who are members of the Giriloyo batik community are expected to be able to easily find new motif designs. The development of simple batik motif designs based on digital technology can make people as consumers not only more interested and easier to design batik products according to their wishes, but also can choose the preferred motif (custom). Digital motif development has several advantages, including 1) Craftsmen do not need to spend a lot of time exploring ideas to find new motifs, because they can easily recycle existing motifs; 2) consumers can instantly design new motifs (custom); 3) The process is relatively easy. This activity is carried out by providing workshops to the younger generation in the Giriloyo Batik Association. The training is carried out using CorelDraw software starting from introduction to mastering the necessary tools. As a result, the participants were able to engineer new motifs by combining pieces of existing motifs.

Keywords: batik motif design, marketing communication, batik craftsman, multimedia technology