PEMANFAATAN TEKNOLOGI PEMASARAN DIGITAL DAN MANAJERIAL KEWIRAUSAHAAN BAGI MASYARAKAT TERDAMPAK COVID-19 DI DESA MAGUWOHARJO, SLEMAN-YOGYAKARTA

Abstract

Global health problems due to the COVID-19 pandemic have had a significant impact on many sectors, one of which is the economic sector. Indonesia is one of the countries that has been hit hard by this pandemic because most of the business actors in Indonesia belong to the MSME sector. The assessment conducted by the Women Farmers Group (KWT) “Mentari” Karangloso, Maguwoharjo recorded 144 families of 152 respondents who were economically affected by the current COVID-19 pandemic. To overcome this condition, Community Service (PbM) is carried out which aims to assist managerial abilities and the use of digital marketing-based technology by increasing the income of MSME actors, increasing the ability of housewives to support the family economy, and achieving food independence. This service is carried out for 5 weeks from May 2, 2021 to June 6, 2021. The results of mentoring from service activities show an increase in sales of MSME business actors by an average of 10%.