PELAKSANAAN SOSIAL MEDIA MARKETING BAGI PERAJIN BATIK KAYU SANGGAR PUNOKAWAN DI DESA WISATA KREBET

Abstract

Krebet Tourism Village in Pajangan District, Bantul has a wooden batik industry center that has tourism potential both in terms of culture and nature. There are 57 wooden batik studios registered in the village cooperative, 40 are active, and only 10 are producing during this pandemic, so it can be seen that the decline in productivity is very significant. There are already several studios that sell their products online, these studios are still able to maintain productivity during this pandemic, most of them are unable to produce because there is no demand from consumers. Most of the craftsmen are not able to keep up with the market, the readiness of the craftsmen in the use of information technology is still limited, and product innovation is still monotonous. Based on this, the servant feels it is important to provide online product assistance, both sales and marketing. This empowerment service is implemented by using a Participatory Rural Appraisal (PRA) approach. This method is aimed at outsiders, showing how outsiders should help people to develop themselves, by placing outsiders in the midst of society. These outsiders can be government employees, academics, NGO workers, etc. The service team has carried out socialization providing motivation for craftsmen, providing assistance on financial management, discussing the importance of branding/brand awareness for MSMEs and providing online product assistance by holding training with media zoom meetings, so that artisans are expected to realize a minimal contact economy. less contact economy) which can support the economy to remain productive during the Covid-19 pandemic by prioritizing information technology.