PEMBELAJARAN DIGITALISASI PEMASARAN PADA USAHA KRUPUK POLI “YUNAF” DI DESA AENG DAKE KECAMATAN BLUTO

Abstract

Aeng dake village has the potential of the poly cracker industry which still needs to be developed by the village government, local government, community, and academics through community service programs. The purpose of learning marketing digitalization in the Yunaf poly cracker industry is to develop MSME marketing by utilizing information technology. Digitalization learning efforts through label design, provision of social media accounts and promotions in product marketing are a manifestation of the achievement of innovation for SMEs crackers poly Yunaf in order to expand marketing, increase production capacity and business income which will later be able to improve the welfare of industry players and the village community of Aeng Dake, Bluto District.