Pelatihan Copy Writing Bagi Wirausaha Milenial Di Kota Malang

Abstract

Millenial Entrepreneurs can begin to change in generating their businesses and adapting to the new normal era by utilizing information technology (IT) in their business. However, efforts to integrate Millennial Entrepreneurs with the digital ecosystem require special skills that must be mastered by Millennial Entrepreneurs. One of the skills needed by Millennial Entrepreneurs to survive is by utilizing information technology through copywriting. Copywriting is used by Millennial Entrepreneurs not only to sell, but also to build brand value. Create content that can provide consumers with an understanding of the importance of the brand. To strengthen the brand, it is important for Millennial Entrepreneurs to learn copywriting, where good copywriting can increase turnover and make people more familiar with the character of the brand that we build. The problems that arise are as follows (1). Millennial Entrepreneurs do not understand the importance of copywriting, (2). Lack of preparation for long-term business continuity for Millennial Entrepreneurs And the objectives to be achieved in this activity are (1). Providing training for millennial entrepreneurs to understand the importance of copywriting. (2) Provide training for long-term business continuity for millennial entrepreneurs. The methods training used in community service activities are as follows: (a). Recording Millennial Generation Entrepreneurs, (b). Determine Education Schedule. (c). Determine the Training Practice Schedule. (d). Implementation of Education. (e). In the Implementation of Practice/Training. (f). Training Monitoring. (g). Training Evaluation. The outputs produced are in the form of attitudes and behavior of millennial entrepreneurs and their skills in copywriting, it is hoped that millennial entrepreneurs will develop expressions related to promotional activities and product introductions. It is hoped that in the long term their business can be recognized by the wider community with its uniqueness so that it can last a long time and be sustainable.