Vol. 19 No. 1 (2022): Edisi Februari 2022
General

Identification Of Keywords That Impact Of Increasing The Click Through Rate Of Online Advertising On Search Engines

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  • Aris Wahyu Murdiyanto,
  • Arif Himawan
Aris Wahyu Murdiyanto
Universitas Jenderal Achmad Yani Yogyakarta
Arif Himawan
Universitas Jenderal Achmad Yani Yogyakarta
DOI: https://doi.org/10.31315/telematika.v19i1.6450

Published 2022-02-28

Keywords

  • ,
  • keywords identification,
  • Click Through Rate,
  • search engines,
  • digital advertising

How to Cite

Murdiyanto, A. W., & Himawan, A. (2022). Identification Of Keywords That Impact Of Increasing The Click Through Rate Of Online Advertising On Search Engines. Telematika: Jurnal Informatika Dan Teknologi Informasi, 19(1), 77–90. https://doi.org/10.31315/telematika.v19i1.6450

Abstract

Purpose: To identify keywords that can be chosen to increase CTR on the website so that the potential revenue of targeted prospects through search engines is higher.

Design/methodology/approach: This study applies the weighted product method based on the criteria that will be determined to find the best keyword list.

Findings/result: The results of identification by ranking using the weighted product method based on the criteria C1, C2, and C3 resulted in an average increase in CTR of 16.18% to 22.92%. With this increase, business owners can be more efficient in the online advertising process.

Originality/value/state of the art: The identification of keywords that can be chosen to increase CTR on a website by ranking using the weighted product method has never been done by previous researchers.

 

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