Vol 18 No 3 (2021): Edisi Oktober 2021
Software Engineering

Multiplatform-Based Digital Market Designs as Marketing and Sales Media of MSME Products in Pleret Village

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  • Taufiq Kamal,
  • Zulfatun Ruscitasari,
  • Yana Hendriana,
  • Wahma Ravenna Rafail
Taufiq Kamal
Universitas Ahmad Dahlan Yogyakarta
Biografi
Zulfatun Ruscitasari
Universitas Nahdlatul Ulama Yogyakarta
Biografi
Yana Hendriana
Universitas Nahdlatul Ulama Yogyakarta
Biografi
Wahma Ravenna Rafail
Universitas Nahdlatul Ulama Yogyakarta
Biografi
DOI: https://doi.org/10.31315/telematika.v18i3.6004

Diterbitkan 2021-10-31

Kata Kunci

  • digital market,
  • Multiplatform,
  • MSMEs

Cara Mengutip

Kamal, T., Ruscitasari, Z., Hendriana, Y., & Ravenna Rafail, W. (2021). Multiplatform-Based Digital Market Designs as Marketing and Sales Media of MSME Products in Pleret Village. Telematika, 18(3), 334–344. https://doi.org/10.31315/telematika.v18i3.6004

Abstrak

Purpose : This study aims to design a multiplatform-based digital market to help rural MSMEs (Micro, Small, Medium Enterprises) market and sell their products in order to increase the competitiveness of MSMEs.

Design/methodology/approach : The design of the digital platform of Ngedolke.com used a design thinking strategy. This study used the black box method to test the functional suitability of the developed application.

Findings/result : This study produces an analysis and system design that is used to develop the digital platform of Ngedolke.com. Thus, it can be used to develop the system further.

Originality/value/state of the art : The difference between this study and previous studies lies in the use of system design of a design thinking strategy. Besides, the technology used is multiplatform-based.
PDF (English)

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