Pariwara Corporate Social Resonsibility di Suratkabar Pikiran Rakyat
DOI:
https://doi.org/10.31315/jik.v9i2.3432Keywords:
corporate social responsilbility, pariwaraAbstract
Penelitian ini bertujuan; (1) mendeskripsikan kecenderungan teks dan konteks Pariwara Cor- porate Social Responsibility di Suratkabar Pikiran Rakyat; (2) mendeskripsikan kecenderungan produksi teks Pariwara Corporate Social Responsibility di Suratkabar Pikiran Rakyat; (3) mendeskripsikan konsumsi teks Pariwara Corporate Social Responsibility di Suratkabar Pikiran Rakyat; dan (4) mendeskripsikan kecenderungan sosiokultural Pariwara Corporate Social Responsibility di Suratkabar Pikiran Rakyat. Metode penelitian ini menggunakan Analisis Wacana Kritis dari Norman Fairclough. Temuan penelitian ini adalah; (1) Pariwara Corporate Social Responsibility dalam teks dan konteks adalah positif; (2) Pariwara Corporate Social Responsibility dalam produksi teks dipengaruhi oleh redaksi dan pengiklan redaktur yang terlibat dalam pembuatan Pariwara; (3) Pariwara Corporate Social Responsibility dalam konsumsi teks khalayak pembaca memahami bahwa Corporate Social Responsibility dapat meningkatkan taraf hidup atau kesejahteraan; dan (4) Pariwara Corporate Social Responsibility dalam sosiokultural bahwa kegiatan Corporate itu bukan charity, tetapi kegiatan yang berkesinambungan. Rekomendasi penelitian ini sebaiknya perusahaan ; (1) memelihara dan meningkatkan kegiatan Corporate Social Responsibility yang bernilai positif; (2) meningkatkan kegiatan Corporate Social Responsibility yang berlangsung terus menerus; dan (3) perlu adanya evaluasi tentang pelaksanaan Corporate Social Responsibility.
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