Analisis Pengaruh Kampanye Public Relations #SaveGBK dan Identitas Sosial Pada Sikap Jakmania Depok
DOI:
https://doi.org/10.31315/jik.v18i2.3539Keywords:
Kampanye Public Relations, SaveGBK, Identitas Sosial, The JakmaniaAbstract
Persija Jakarta berulangkali mendapat sanksi dari PSSI berupa larangan bermain di Stadion Utama Gelora Bung Karno (SUGBK) karena ulah suporternya, The Jakmania. The Jakmania melancarkan kampanye public relations #SaveGBK untuk menertibkan anggota dan memperbaiki citra. Penelitian ini bertujuan menganalisis pengaruh kampanye #SaveGBK dan identitas sosial pada sikap anggota Jakmania. Teori yang digunakan adalah Image Restoration Theory. Penelitian ini menggunakan metode campuran paralel konvergen, teknik pengumpulan data dilakukan dengan menyebarkan kuesioner kepada anggota Jakmania dan melakukan wawancara dengan pimpinan suporter yang terlibat dalam kampanye. Populasi survei adalah anggota The Jakmania Depok, yang walaupun tidak tinggal di Jakarta, mendukung Persija sebagai klub sepak bola Jakarta dan berpartisipasi dalam kampanye. Penelitian ini menyimpulkan adanya keterkaitan kampanye public relations #Save GBK dengan sikap The Jakmania. Hal tersebut membuktikan bahwa program perbaikan dari dalam organisasi dan kepemimpinan yang mampu mengelola jaringan komunikasi dapat menertibkan para anggotanya. Meski mayoritas responden memiliki orang tua berasal dari suku Betawi, identitas sosial kesukuan tidak berpengaruh terhadap sikap responden. Substansi penelitian ini berupa usulan kebijakan pada The Jakmania agar membangun strategi pendekatan dengan media melalui tim khusus media relations guna memperbaiki citra dan promosi organisasi.References
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