Retorika Militeristik dalam Pidato Presiden Prabowo

(Analisis Wacana, Gaya Bahasa, dan Retorika Aristoteles)

Abstract

Prabowo's military background not only influences his political decisions but is also reflected in his rhetoric. This study aims to examine the representation of militaristic values ​​in his speech at the Merah Putih Cabinet retreat. The speech analysis was conducted in three stages. First, using the critical discourse analysis theory through Norman Fairclough's approach. Second, by analyzing aspects of language style, and third, using Aristotle's rhetorical theory. The results showed that militaristic symbols were clearly visible in the choice of words, phrases, and terms in Prabowo's speech. Furthermore, it was also evident in the choice of activity location, the attire of participants, and the event material, which had a military nuance. From the text analysis, Prabowo frequently used the word "I," a personal pronoun that conveys authority and power. Prabowo also used many militaristic terms, such as knight, senior, struggling, cadet, and subordinate. Discursive strategies emerged to foster obedience and loyalty from subordinates to superiors, as well as glorify the military. In terms of language style, Prabowo used eight styles: repetition, allegory, hyperbole, personification, parallelism, irony, climax, and metaphor. From the perspective of Aristotle's rhetorical theory, Prabowo's speech fulfills all three elements: ethos, pathos, and logos.