DIGITALISASI MODEL BISNIS SEBAGAI UPAYA PERUSAHAAN MENGHADAPI DUNIA DIGITAL
Abstract
The digital world is marked by changes in the economy, companies and society to become completely digital. Economic activities that are supported by the internet, digital products and the activities of the people who constantly use the internet, have made companies have to prepare themselves to face these changes. Business digitization is carried out in stages: Organizational display, Communicational interactions, commercial transactions, integrated value and partners. While the business model consists of 4 components, namely: company strategy, customer demand, and value creation. Digitalization of the business model is carried out so that companies can face the digital world by managing how to interact with customers (Business to Consumer / B2C). Wirtz proposes the 4C model, covering: content, commerce, context and connection.
Full Text:
PDF (Bahasa Indonesia)References
Efraim, T., Whiteside, J., King,D., Outland, J., Lee, Jae Kyu, Liang, Ting-Peng, & Deborrah, C.T.2018. Introduction to Electronic Commerce and Social Commerce. Switzerland: Springer International Publishing AG.
Estopace, E. 2016. Singapore Among World’s 7 Most Digital Savvy Countries. eGov Innovation, July 19.
Ghaziani, A., & Ventresca, M. J. 2005. Keywords and cultural change: Frame analysis of business model public talk, 1975–2000. Sociological Forum, 20(4): 523–559.
https://iprice.co.id/trend/insights/tren-belanja-online-orang-indonesia-saat-musim-corona/ Diakses 1 Juni 2020 jam 13.14
https://akurat.co/iptek/id-1078992-read-covid19-dan-meningkatnya-transaksi-online. Diakses 31 Mei 2020 jam 10.00
https://technologue.id/ecommerce-melihat-adanya-kenaikan-signifikan-di-tengah-pandemi-covid-19/amp/ Diakses 31 Mei 2020 jam 13.00
https://www.industry.co.id/read/64637/selama-pandemi-covid-19-bisnis-e-commerce-tingkatkan-perekonomian-nasional Diakses 1 Juni 2020 jam 14.07
https://money.kompas.com/read/2020/05/28/154227226/tren-belanja-online-naik-bagaimana-pasca-pandemi Diakses 31 Mei 2020 jam 15.30
https://www.paypal.com/stories/us/paypal-reports-fourth-quarter-and-full-year-2019-results Diakses 10 Juni 2020.
https://iprice.co.id/insights/mapofecommerce/ Diakses 13 Juni 2020
Hsu, P.F., Kraemer, K. L., & Dunkle, D. 2006. Determinants of e-business use in US firms. International Journal of Electronic Commerce, 10(4): 9–45.
Juma, James Masele, & Matama, Rogers .2019. Individual consumers' trust in B2C automobile e‐commerce in Tanzania: Assessment of the influence of web design and consumer personality. John Wiley & Sons Ltd., https://doi.org/10.1002/isd2.12115
Linder, J. C., & Cantrell, S.2000. Changing business models: Surveying the landscape. Hamilton.
Luis, Camarinha-Matos. 2014. Collaborative Networks in Industry and the role of PRO-VE. International Journal of Production Management and Engineering. 2 (53). https://doi.org/10.4995/ijpme.2014.3031
Manyika, J., Chui, M., Miremadi,M., Bughin,J., George, K., Willmott, P., & Dewhurst,M. 2017. Harnessing Automation for a Future That Works. Report from the McKinsey Global Institute, January.
Martín, Sonia San, López-Catalán, Blanca, Ramón-Jerónimo, María A. 2012. Factors determining firms' perceived performance of mobile commerce. Industrial Management & Data Systems, 112 (6): 946 – 963. http://dx.doi.org/10.1108/02635571211238536
Muslich, Anshari, Iswati, Sri. 2009. Metode Penelitian Kuantitatif. Surabaya: Airlangga University Press.
Olanrewaju, T., Smaje, K., & Willmott, P. 2014. The Seven Traits of Effective Digital Enterprises. McKinsey Company Article, May.
Solaymani, Saeed, Sohaili, Kiomars & Yazdinejad, Esmaeil. 2012. Adoption and use of e-commerce in SMEs. Electronic Commerce Research. 12. 10.1007/s10660-012-9096-6.
Teece, D. J. 2010. Business models, business strategy and innovation. Long Range Planning, 43 (2–3): 172–194. https://doi.org/10.1016/j.lrp.2009.07.003/
Tomasi, Stella, & Li, Xiaolin. 2015. Influences of Search Engine Optimization on Performance of SMEs. Journal of Electronic Commerce in Organizations. 13: 27-49. https://doi.org/10.4018/jeco.2015010103.
Toufaily, Elissar, Ricard, Line, & Perrien, Jean. 2013. Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model. Journal of Business Research. 66: 1436–1447. https://doi.org/10.1016/j.jbusres.2012.05.011
Turban, E., King, D., Lee, J. K., Liang, T.-P., and Turban, D. C. 2015. Electronic commerce: A managerial and social networks perspective. Berlin: Springer.
Twigg, C., & Miloff, M. 1998. The global learning infrastructure. In Tapscott, D., Lowy, A., & Ticoll, D. (Eds.), Blueprint to the digital economy (pp. 179–201). New York.
Wirtz, B.W. 2019. Digital Business Models., Concepts, Models, and the Alphabet Case Study. Switzerland AG: Springer Nature.
Wirtz, B.W., Schilke, O., & Ullrich, S.2010. Strategic Development of Business Models: Implications of the Web 2.0 for Creating Value on the Internet. Volume 43, Issues 2–3, April–June 2010, Pages 272-290., https://doi.org/10.1016/j.lrp.2010.01.005
Wirtz, B.W., Pistoia, A., Ullrich, S., & Göttel, V. 2016. Business Models: Origin, Development and Future Research Perspectives., 49 (1): 36-54. https://doi.org/10.1016/j.lrp.2015.04.001
Wirtz, B.W., & Kleineicken, A. 2000. Geschäftsmodelltypologien im Internet. Wirtschaftswissenschaftliches Studium (WiSt), 29 (11): 628–635.
Wirtz, B.W. 2018b. Electronic business, 6th ed. Wiesbaden: Springer Gabler.
Wirtz, B.W., & Becker, D. 2001. Geschäftsmodelle im Electronic Business - Eine Analyse zu Erscheinungsformen, Erfolgsrelevanz und Entwicklungsperspektiven von Geschäftsmo-dellen. In Scheer A.-W. (Ed.), Die eTransformation beginnt! (pp. 159–189). Heidelberg.
Wirtz, B.W., Göttel, V., & Daiser, P. 2016a. Business model innovation: Development, concept and future research directions. Journal of Business Models, 4(1).
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Administrasi Bisnis (JABis) by jurnal.upnyk.ac.id/index.php/jiab
Disseminated Under Licence Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional View My Stats